infoAnalytica Research Analyst Interview Questions and Answers for Experienced

Q1. About datorama explain how it works
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Q2. More about digital marketing
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Q1. Reasons for the drop in CPM
Ans. 
Possible reasons for drop in CPM include seasonality, changes in ad inventory, shifts in audience demographics, and increased competition.
• Seasonal fluctuations in advertising demand

• Changes in available ad inventory

• Shifts in audience demographics affecting targeting effectiveness

• Increased competition leading to lower bids
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Q2. Types of floor in GAM
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Types of floors in GAM include carpet, hardwood, tile, and laminate.
• Carpet

• Hardwood

• Tile

• Laminate
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Q1. About paid media as per my exp. Google adwords and facebook
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Q1. Salary related Document submission n all How soon you can join?
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Q1. Questions on vlook up, h-look up, pivot and if else condition
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Q2. You must know how to use vlook up, h-look up and if-else condition
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Excel file was give, used sumifs, countifs , index match formulas

Q1. What is invoke controller?
Ans. 
Invoke controller is a component in a software application that manages the flow of requests and responses between the user interface and the backend services.
• Manages the communication between user interface and backend services

• Handles the routing of requests to appropriate functions or methods

• Coordinates the flow of data and actions within the application
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Q2. What is facade in laravel?
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Facade in Laravel is a design pattern that provides a simple interface to a complex subsystem.
• Facade provides a static interface to classes that are available in the application's service container.

• It is used to simplify the usage of complex classes by providing a simpler interface.

• Facade allows you to access Laravel's features without needing to instantiate objects or use dependency injection.

• Example: The Auth facade ...read more
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Q1. Difference between SQL and PL/SQL
Ans. 
SQL is a standard language for managing relational databases, while PL/SQL is Oracle's proprietary extension for SQL with procedural features.
• SQL is a standard language used to manage and manipulate relational databases.

• PL/SQL is Oracle's proprietary extension to SQL that adds procedural programming capabilities.

• SQL is used for querying and updating data, while PL/SQL is used for writing stored procedures, functions, a...read more
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Q2. What is trigger
Ans. 
A trigger is a special kind of stored procedure that is automatically executed when certain events occur in a database.
• Triggers can be used to enforce business rules, perform data validation, or automate tasks.

• Examples of trigger events include INSERT, UPDATE, and DELETE operations on a table.

• Triggers can be defined to execute before or after the triggering event.
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Q1. Difference between union and union all in SQL?
Ans. 
Union combines and removes duplicates, Union All combines without removing duplicates.
• Union combines result sets and removes duplicates

• Union All combines result sets without removing duplicates

• Union is slower than Union All as it involves removing duplicates

• Example: SELECT column1 FROM table1 UNION SELECT column1 FROM table2;

• Example: SELECT column1 FROM table1 UNION ALL SELECT column1 FROM table2;
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Q2. How to show top 5 in pandas?
Ans. 
To show top 5 in pandas, use the nlargest() function.
• Use the nlargest() function with the 'n' parameter set to 5 to get the top 5 values in a pandas DataFrame.

• For example: df['column_name'].nlargest(5) will return the top 5 values in the specified column.
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Q1. If we have 3 numerical columns, which chart is a better representation these column?
Ans. 
A scatter plot is a better representation for 3 numerical columns.
• Use a scatter plot to show the relationship between the numerical columns.

• Scatter plots are effective for visualizing correlations and patterns in data.

• Each point on the plot represents a data point with values from all 3 columns.
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Basic DSA question. Searching and Sorting using LL, Array, other basic ds

Q1. Coding Questions Explanation, HR Policies, Technical Python java Questions
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