GAP Infotech Search Engine Optimization Specialist Interview Questions, Process, and Tips

Just Remember the basics of SEO

Q1. What is Sitemap, Types and use of it.
Ans. 
A sitemap is a file that lists all the pages of a website to help search engines crawl and index them.
• Sitemaps can be in XML or HTML format.

• XML sitemaps are submitted to search engines to help them crawl and index the website.

• HTML sitemaps are for users to easily navigate the website.

• Sitemaps can include information such as the last modified date and priority of each page.

• Sitemaps are useful for large websites with man...read more
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Q2. Why we use robots
Ans. 
Robots are used to crawl and index web pages for search engines.
• Robots, also known as crawlers or spiders, are used by search engines to discover and index web pages.

• They follow links on web pages to find new content and update search engine databases.

• Robots.txt file can be used to control which pages are crawled and indexed by search engines.

• Robots can also be used for web scraping and data mining purposes.
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Q3. How search console is useful
Ans. 
Search Console is useful for monitoring website performance and identifying issues.
• Provides insights into search traffic and performance

• Identifies crawl errors and indexing issues

• Allows for submitting sitemaps and individual URLs for crawling

• Displays search queries and click-through rates

• Helps with identifying and fixing security issues

• Provides mobile usability reports

• Allows for setting preferred domain and geographic ...read more
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Q4. Top 5 off page activities
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Q5. What is web 2.0
Ans. 
Web 2.0 refers to the second generation of the World Wide Web, characterized by user-generated content and social media.
• Web 2.0 is a shift from static web pages to dynamic and interactive web applications.

• It emphasizes user-generated content, social media, and collaboration.

• Examples include social networking sites like Facebook, video sharing sites like YouTube, and blogging platforms like WordPress.

• Web 2.0 also includ...read more
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