Futurism Technologies Digital Marketing Analyst Interview Questions, Process, and Tips

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

• Google Ads is a pay-per-click advertising platform where advertisers bid on keywords to display their ads in search results.

• Advertisers can create text ads, display a...read more

Google Analytics is a web analytics service that tracks and reports website traffic, providing insights into user behavior and website performance.

• Google Analytics tracks website traffic and user interactions.

• It provides data on user demographics, behavior, and acquisition.

• The platform offers reports on website performance, conversions, and goals.

• Google Analytics can be used to optimize marketing strategies and improve...read more

Campaign pages for Google ads help in creating targeted landing pages for specific ad campaigns.

• Campaign pages allow for customization and optimization for specific keywords and target audiences.

• They help in improving ad relevance and quality score, leading to better ad performance.

• Campaign pages can track conversions and provide valuable data for analyzing campaign success.

• They can also improve user experience by prov...read more

Connect Google Data Studio with Google Analytics by creating a new data source in Data Studio and selecting Google Analytics as the connector.

• Create a new report in Google Data Studio

• Click on 'Create' and select 'Data Source'

• Choose Google Analytics as the connector

• Authenticate and select the Google Analytics account and property you want to connect

• Select the views and metrics you want to include in your report