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Futurism Technologies
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Digital Marketing Specialist
1-4 years
₹ 2.28 - 6L/yr (AmbitionBox estimate)
Kolkata, Mumbai, New Delhi + 4 more
1 vacancy
Digital Marketing Specialist
Futurism Technologies
posted 14d ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
- Digital Marketing Executive having good experience with SEO, Paid Campaign, social media, Analytics Skills Responsibilities: Develop and execute SEO, PPC, social media, display, inbound, and outbound campaigns
- Plan, launch, and optimize paid ad campaigns across Google Ads, Microsoft Ads, LinkedIn, Facebook, Twitter, and ABM platforms
- Define content, link-building, and distribution strategies to enhance visibility
- Conduct SEO audits, analyze performance, and implement best practices
- Translate web analytics data into actionable marketing strategies
- Create, test, and optimize ad creatives, audience targeting, and bidding strategies for paid campaigns
- Manage digital advertising budgets, bid adjustments, and performance tracking
- Collaborate with internal teams to align UX, design, and content with marketing goals
- Optimize B2B campaigns across Google, Bing, and Yahoo for niche industries
- Monitor and adjust paid campaign performance to maximize ROI and conversions
- Utilize tools like SEMrush, Search Console, Google Analytics, and Data Studio for insights
- Stay updated on SEO and paid media trends, conduct competitor research, and optimize campaigns
- A/B test landing pages, ad copies, and audience segments for continuous improvement
- Support paid media campaigns across Meta, TikTok, LinkedIn, and Google Ads to drive growth
- Prepare and present performance reports with strategic recommendations
- Must have Skills: 5+ years of experience in SEO, social media, and PPC advertising with a proven track record of success
- Strong understanding of PPC campaign management principles, including keyword research, targeting strategies, bidding strategies, and ad copywriting
- Experience with conversion tracking and attribution modeling
- Proficiency in using PPC campaign management platforms like Google Ads and/or Bing Ads, Meta Ads, TikTok Ads, and LinkedIn Ads
- Strong Google Analytics knowledge Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
- Strong communication and collaboration skills
- A passion for digital marketing and a desire to stay ahead of the curve
Employment Type: Full Time, Permanent
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