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I applied via Referral and was interviewed in May 2022. There were 2 interview rounds.
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I applied via Campus Placement
Market Research Questions
Market research is the process of gathering, analyzing, and interpreting information about a market, including customers, competitors, and industry trends.
Involves collecting data on customer preferences, buying habits, and market trends
Helps businesses make informed decisions about product development, pricing, and marketing strategies
Includes techniques such as surveys, focus groups, and data analysis
Examples: conduc...
I applied via Referral and was interviewed in Feb 2024. There were 2 interview rounds.
posted on 14 Jun 2024
I applied via campus placement at Lovely Professional University (LPU) and was interviewed in Dec 2023. There was 1 interview round.
Research is a systematic investigation to discover new information or validate existing knowledge.
Research involves gathering and analyzing data to answer specific questions or solve problems
It can be qualitative or quantitative in nature
Examples include market research to understand consumer preferences, scientific research to test hypotheses, and medical research to develop new treatments
Current trends in research include AI and machine learning, big data analytics, personalized marketing, and sustainability.
Increased use of AI and machine learning for data analysis and predictive modeling
Growing importance of big data analytics for extracting insights from large datasets
Shift towards personalized marketing strategies based on consumer behavior and preferences
Focus on sustainability research to address
Research methods include surveys, interviews, focus groups, observations, experiments, and secondary data analysis.
Surveys: Questionnaires distributed to a sample of individuals to gather data.
Interviews: One-on-one discussions with participants to gather in-depth information.
Focus Groups: Small group discussions led by a moderator to explore opinions and attitudes.
Observations: Directly observing and recording behavio...
Dry lab refers to computational research done using computers, while wet lab refers to experimental research done using chemicals and biological materials.
Dry lab involves data analysis, modeling, and simulations.
Wet lab involves conducting experiments, handling chemicals, and working with biological samples.
Examples of dry lab work include bioinformatics, genomics, and computational biology.
Examples of wet lab work in...
posted on 9 Jul 2024
I applied via Campus Placement and was interviewed in Jan 2024. There was 1 interview round.
posted on 20 Sep 2021
I applied via Campus Placement and was interviewed before Sep 2020. There were 4 interview rounds.
posted on 2 May 2017
I was interviewed before May 2016.
IDC stands for International Data Corporation, a global market intelligence firm specializing in technology and industry research.
IDC provides insights and analysis on various sectors such as IT, telecommunications, consumer technology, and more.
They offer market research reports, consulting services, and events to help businesses make informed decisions.
IDC tracks market trends, forecasts future growth, and provides c...
I am excited to join IDC because of its reputation for innovative research and development in the field of design.
IDC has a strong focus on interdisciplinary research, which aligns with my own interests and goals.
I am impressed by the cutting-edge facilities and resources available at IDC, which would enable me to conduct high-quality research.
I am excited about the opportunity to work with and learn from experienced r...
posted on 17 Jan 2025
I applied via Walk-in and was interviewed in Jul 2024. There were 3 interview rounds.
Basic aptitude mainly containing reasoning Questions.
I applied via Recruitment Consulltant and was interviewed in Jul 2024. There was 1 interview round.
Market research methods involve collecting and analyzing data to understand consumer behavior and preferences.
Surveys/questionnaires
Focus groups
Interviews
Observational research
Secondary data analysis
posted on 20 May 2024
I applied via campus placement at Lovely Professional University (LPU) and was interviewed before May 2023. There were 2 interview rounds.
Impact of COVID-19 on environment
Market size estimation involves determining the total addressable market for a product or service.
Market size estimation involves analyzing the potential customer base for a product or service.
It includes researching the demographics, buying habits, and preferences of the target market.
Market size estimation helps in understanding the revenue potential and growth opportunities for a business.
Methods for market size est...
Market sizing approach involves identifying the total addressable market (TAM), the served available market (SAM), and the target market.
Identify the total addressable market (TAM) by determining the potential market size for a product or service.
Calculate the served available market (SAM) by estimating the portion of the TAM that your company can realistically target.
Define the target market by narrowing down the SAM ...
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