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Entercoms Consultant Interview Questions and Answers
Entercoms Consultant Interview Experiences
1 interview found
Anonymous
I applied via Campus Placement and was interviewed in Jan 2021. There were 4 interview rounds.
Interview Questionnaire
2 Questions
- Q1. Very basic questions on warehouse control method and safety stock and also there was written round on supply chain
- Q2. Please refer supply chain book before interview
Interview Preparation Tips
Interview questions from similar companies
Samir Desai
I applied via Referral
Interview Preparation Tips
Experience: There were 3 groups formed when the A&M team arrived on campus. A&M conducted 3 rounds of interviews for each candidate and after all the 3 groups had interviewed the candidate, they used to meet and decide on the candidate. Thus the procedure was elaborate but slow. All the interviews were personal interviews.
After waiting outside for almost 7 hours, the interviews were conducted in a very professional manner and the interviewers focus in knowing your past was crystal clear.
Each of the interviewer asked me to go through my resume in a detailed fashion. Each and every bullet point in my resume was questioned and cross questioned. But the interview was not stressful at any point in time. The key reason was that there were no lies in the resume and hence I was very sure about the background of every point (situation, what action I took, why I took that action, what I did, who helped me, how things eventually worked out and what was the result). There were some usual questions as well on strengths, etc. Such questions were few and were randomly thrown at you. Since A&M is mainly a client oriented company who as a part of turnaround would want to “get things done”, I kept all my answers focused towards this theme. Be aware that the interviewers may try to derail you in case you have very well rehearsed answers. So in between questions, there will be some side talk. That can put you off. So being relaxed would help you just laugh/smile that their comments and then continue where you left off. This interview was a walk-in interview for me on day 6, but I had planned on applying here before and hence had some overview of the firm and what it does. That helped me in asking several questions throughout the day. My questions were mainly on switching my focus from IT to operation and finance. At the end of the day, I was told to contact Amit Laud who would be conducting my interview from his base location. This interview was also a personal interview. I googled him and found some details on him. He was an MBA from Wharton, done a stint in Mckinsey, GE and now was the acting CIO for some client company so some questions on IT implementation would be due. I knew that if I get through then I might end up working for him.
Tips: Keep your cool. It is not important to know how to fix laptop or how to fix account statements (if you are CA). But it was more about how you handle such deliberate distracting situations (as if they were your clients) and make the atmosphere friendly.
Skills: HR Skills
College Name: Indian School Of Business (ISB)
Interview Questionnaire
17 Questions
- Q1. Beverage Major – Wants to enter the country
- Q2. Estimate the potential and demand for its drinks
- Ans.
The potential and demand for our drinks is high due to increasing health consciousness and demand for natural ingredients.
Growing trend towards healthy lifestyle and natural ingredients
Increasing demand for non-alcoholic beverages
Rising popularity of functional drinks
Growing market for energy drinks and sports drinks
Potential for expansion into new markets and distribution channels
- Q3. What should be the right approach to do this?
- Q4. “What they look for is your approach to the problem. Not the exactness of your solution” Need not know exact figures. (But demographic details, industry figures help)
- Q5. Pharma company
- Q6. Given: current trends
- Q7. Given : Their product details, relationships with suppliers, target customers
- Q8. How should they grow?
- Q9. Approaches
- Q10. Theatre company
- Q11. - Is running into huge losses
- Q12. - Popular – shows whenever run, run to fill capacity
- Q13. - Scenario given: What are your recommendations?
- Q14. They want you to identify items of cost and items of revenue. Then think about how to manage them. Options: - Leasing, Renting - Graded seating - More shows – “effect of stars” They want you to pinpoint t...
- Q15. What kind of leader do you see yourself to be?
- Q16. A bit about projects
- Q17. Invite questions from you – Important to be keen on this
Interview Preparation Tips
Experience: I used the Bottom-Up approach. They were impressed with that
Round: Case Study Interview
Experience: Pharma company
Given: current trends
Given : Their product details, relationships with suppliers, target customers
How should they grow?
Approaches
- Research
- Shifting therapeutic profile
- Life style drugs
Tips: They might ask you a case based on something that you have on your CV
Round: HR Interview
Experience: I was offered
General Tips: 2 rounds of interviews
Both heavily case based
- 1st round (2 cases)
- 2nd round (1 case and an interview)
Skills: case analysis
College Name: NA
Interview Questionnaire
7 Questions
- Q1. Began with some general background questions regarding interest in consulting
- Q2. General questions were followed by a case
- Q3. Informal conversation with another consultant
- Q4. Questions regarding my work at JPM and my interests
- Q5. Pure selling
- Q6. He began with a simple question about parameters that a foreign bank should look at before deciding to set up shop in India
- Q7. He asked me to behave like I was a consultant talking to the CEO of the bank in question and give him my summary of the recommendations we had just talked about
Interview Preparation Tips
Experience: First interview was at least half an hour. Began with some general
background questions regarding interest in consulting. I think (but am
not sure) that I may also have told them at this point that I was more
interested in banking, but it could have been in a later interview.
Round: Case Study Interview
Experience: We discussed the parameters fairly comprehensively. Then, bit by bit, he
would add another question or argue with an assumption I had made.
he asked me to behave like I was a consultant talking to the CEO of the bank in question and give him my summary of the recommendations we had just talked about.
-As I recall, I said something about how India was over-banked and for x,
y and z reasons (tied to the constraints he had given me during the
discussion – e.g. amount of funding for the venture, time horizon for
break-even, number of competitor banks, etc.) they should not come into
India. Then he made a few points that showed that my assumptions were
wrong in some ways and asked me what I thought. So I told him that my
conclusion was probably wrong :)
After the case, I asked him a lot of questions regarding the ratio of
implementation to pure consulting ventures in McK, the amount of travel
he did, the downsides of his job, etc.
Round: HR Interview
Experience: I say second round here, but it was more of an informal conversation
with another consultant. While waiting to speak to another senior
consultant, I also spoke for 5-10 minutes with 2 other people
Round: HR Interview
Experience: I again took the opportunity to ask him about his job and background.
Round: HR Interview
Experience: I spoke for 45 minutes or so. He asked me about my thoughts and I was
up-front about being more interested in banking, but he did not seem put
off. We then chatted about what working at McKinsey was like.
Parts of the interview I did well:
It was one of the more fun interviews I had. The conversation was interesting and I think what made it go well was that
(a) I was pretty relaxed
(b) I was willing to ask more questions to clarify what he was getting at and
(c) I could use information that I had picked up from the daily news and
my general knowledge to make reasonably intelligent points. For
example, at that point in time, there were a lot of editorials talking
about the need for consolidation in Indian banking, etc. so it was not
very obscure.
General Tips: If you are keen on consulting, it is important that you keep up with the
news. In banking you can get away by answering some fin questions from
BM or on options, but for a good consult interview, you need to know a
little bit about a lot of things. I think what they are looking for is
(1) broad perspective
(2) that you’re capable of original thought
(3) that you can react quickly to analyse new information
(4) that you are direct, articulate and don’t get flustered easily and
(5) that you look like you’re enjoying the conversation you’re having.
Doing one or two practice cases online is a big help normally.
Skills: banking, case analysis
College Name: NA
Interview Questionnaire
5 Questions
- Q1. General gossip round
- Q2. What was I doing here in IIM
- Ans.
I am here at IIM to pursue a postgraduate degree in management and enhance my skills for a successful career.
To gain knowledge and skills in management
To network with industry professionals
To enhance career opportunities
To experience a challenging academic environment
- Q3. How did I reach here (life story till date etc)
- Q4. What did I want to do, how was I coping up with life in IIM
- Ans.
I wanted to pursue a career in consulting and was coping well with the challenges at IIM.
I have always been interested in problem-solving and strategic thinking, which drew me towards a career in consulting.
I have been actively participating in case study competitions and consulting club activities to enhance my skills.
I have been managing my time effectively to balance academics, extracurricular activities, and person...
- Q5. Started off with some general stuff about background and then quickly went on to a case of where a foreign back wanted to enter Indian market and has asked me to work it out
Interview Preparation Tips
Experience: noted by interest in I-banks, mild pitch on why consult was better etc.
No case at the end of it and was told that someone else will meet me
thereafter which I assumed would be the case round. Later learnt that it
would be the second round and I had successfully made it through the
first round. So assuming the first round was to check social fit rather
than analytical abilities.
Round: Case Study Interview
Experience: I spoke about profitability of the move, whether there was space in the
market, checking out performance of other banks who had done the same,
what segments I would consider targeting etc. Was asked to highlight the
key points I would focus on. So mentioned sticking to competitive
abilities and human resources.
College Name: IIM
Interview Questionnaire
10 Questions
- Q1. Why Mckinsey?
- Q2. What is your USP?
- Q3. Conflicts you faced during your leadership stints and how did you resolve them?
- Ans.
I have faced conflicts during my leadership stints and resolved them effectively.
Conflict with team members over project priorities - resolved by facilitating open communication and finding a compromise.
Conflict with a client regarding project scope - resolved by actively listening to their concerns, proposing alternative solutions, and reaching a mutually beneficial agreement.
Conflict with a senior manager regarding r...
- Q4. Was asked multiple examples on same situations
- Q5. Do you have any questions on Mckinsey?
- Q6. Case on launching a youth mobile package involving 3G services
- Ans.
Launching a youth mobile package with 3G services
Identify target audience and their needs
Develop pricing strategy and marketing plan
Partner with telecom companies for network support
Offer value-added services like music streaming and gaming
Ensure user-friendly interface and customer support
- Q7. Case on Product Mix strategy for an automobile firm
- Ans.
Product mix strategy for an automobile firm
Analyze market demand and consumer preferences
Identify target segments and their needs
Develop a product portfolio that caters to different segments
Consider factors like pricing, features, and branding
Regularly review and update the product mix based on market trends
- Q8. Case on supply chain management of a firm owning chain of restaurants
- Q9. Resume Based Questions :-- Your achievements
- Q10. - Was asked to Connect dots on the points on my resume which I had highlighted
Interview Preparation Tips
Tips: Prepare your HR questions well. Be thorough. Think of multiple examples to bring out the spike you plan to capitalize on the most.
Skills: case analysis,
College Name: NA
I applied via Referral
Interview Questionnaire
1 Question
- Q1. Estimate the number of autos in New Delhi (Case Type- Market Sizing)
- Ans.
Estimate the number of autos in New Delhi.
Gather data on the population of New Delhi
Determine the percentage of households that own an auto
Estimate the average number of autos per household
Multiply the number of households by the average number of autos per household
Consider additional factors such as tourism and commercial vehicles
Interview Preparation Tips
Experience: He said I can list any number of approaches but dig one approach deeper to arrive at the number
Recommended Approach
I must have prompted how to recheck the answer I have got. That s one thing I must should have done well. Interview Day jitters!
Whenever you take a bottom up approach, make sure you all cross check it with a top down approach
Tips: Although one might say the final number doesn’t matter much in market sizing, I think that gives you fair indication about how accurate your approach would be. As soon as the interview is done, I googled and found the number of auto s in New Delhi are about 80,000. So it is a quite reasonable estimate. But many a time, you might be far off. So practice market sizing questions and cross check them with original figures to improvise your approach
Skills:
College Name: Indian School Of Business (ISB)
I applied via Referral
Interview Questionnaire
1 Question
- Q1. A large bank in India wants to reduce its offices and go online. How you do go about it? (Case Type-Strategy & Growth)
- Ans.
To help a large bank in India reduce its offices and go online, a strategic plan needs to be developed.
Conduct a thorough analysis of the bank's current operations and identify areas where online services can be implemented
Develop a comprehensive digital strategy that includes online banking, mobile banking, and other digital services
Invest in technology infrastructure to support the digital strategy
Train employees and...
Interview Preparation Tips
Experience: Recommended Approach
As said by many earlier, no real frameworks or Victor Cheng’s formula work here. First Principle – going by logic and common sense will get you what questions to ask and how to approach and end the case with a solution
Tips: One more mistake which should not have been done, is a bad summary. Take a minute to go through the case and then summarize crisply. No structure for synthesis but, to the point and covering the essence!
Skills: Passion, Confidence, Approaching A Problem
College Name: Indian School Of Business (ISB)
I applied via Referral
Interview Questionnaire
1 Question
- Q1. How much land would would you allocate to the new capital of Andra pradesh ?
- Ans.
The amount of land to allocate for the new capital of Andhra Pradesh should be carefully planned based on various factors.
Consider the population size and projected growth of the capital city
Evaluate the infrastructure requirements such as roads, utilities, and public spaces
Factor in the economic development goals and potential industries in the region
Consult urban planning experts and stakeholders for input and recomm
Interview Preparation Tips
Experience: Never underestimate the importance of PI. I wish to lay emphasis on PI questions as it can be used as a metric to judge the ‘drive’ of a candidate and Sasi made it explicit that he wanted to test my ‘drive’ by understanding how I went about developing my musical skills – which happened to be a stand-out section in my extra acads. Also, the more structured you are in your answers the more impressive it would come across. To give you an exerpt:
Sasi: “So you chose to study economics at IIT (interesting choice) then you picked up music at IIT, then I suppose you would have had to balance your academic goals with your music right?”
Me: “Sir, there are three parts to your question as I understand it: 1) Why did I choose economics at IIT, 2) How did I work upon my music ? 3) How did I trade one off against the other?”
Sasi: “Let’s stick with the question on the music” Me: “ Sir, I look at this as a 5 step process:
1- Listen to more music [ For this I contacted seniors and got myself hundreds of GB of music on my harddisk]
2- Sing and listen to myself sing [ Used a software called Audacity where I would record and replay to myself and
understood inconsistency in tone, pitch, volume and beat]
3- Learn singing techniques like pitch control, vibrato, falsetto, runs and riffs [ looked at videos of vocal coaches on
youtube like Eric Arceneaux
Round: Case Study Interview
Tips: •So this being my first interview, there were jitters – but Sasi made me feel very comfortable
• PI set a good tone to get cracking
•Honestly, when I heard the question I didn’t feel like I’ve got this under the belt. It takes time for a case to build up along the way
•I made it a point to keep voicing out my thoughts, interjecting with “one moment please!”, “I need a little bit of time with this” to which the response invariably was “take your time”
•At times, thoughts don’t necessarily flow in the form of a tree – but jag around. Don’t flog yourself in order to come back on track. It is perfectly okay to talk about issues, considerations and concepts in order to engage your interviewer unless he forces you on track.
•You are actually being tested for your ability to come up with a bunch of relevant points on the topic, your ability to make smooth conversation in a professional context, and your ability to keep your cool. Don’t make an imaginary score chart in your head corresponding to the tree diagram that you’ve been used to practicing. To reiterate, McKinsey cases can be unstructured.
•I struggled a bit with math but I was able to laugh it off. I really doubt people judge you really harshly if you are making mistakes within the realm of human nature. Keep it together, offer a laugh if you can and move on.
Skills:
College Name: Indian School Of Business (ISB)
I applied via Referral
Interview Questionnaire
3 Questions
- Q1. What is the basic business model of the company?
- Ans.
The basic business model of the company is to provide consulting services to clients.
The company offers expertise in various industries such as finance, healthcare, and technology.
Consultants work closely with clients to identify problems and provide solutions.
Revenue is generated through hourly rates or project-based fees.
Examples of services offered include strategy development, process improvement, and organizationa
- Q2. How do we define the effectiveness of the agents?
- Ans.
The effectiveness of agents can be defined by their ability to meet goals and deliver desired outcomes.
Agents' effectiveness can be measured by their performance metrics such as customer satisfaction ratings, response time, and resolution rate.
The effectiveness of agents can also be evaluated based on their adherence to company policies and procedures.
Feedback from clients and colleagues can provide insights into the e...
- Q3. Tell me about yourself
- Ans.
I am a dedicated and experienced consultant with a strong background in problem-solving and client management.
Over 5 years of experience in consulting roles
Skilled in analyzing data and providing strategic recommendations
Proven track record of successfully managing client relationships
Strong communication and presentation skills
Certified in relevant consulting methodologies
Interview Preparation Tips
Experience: Firstly, I asked the interviewer if I could proceed to draw the value chain of a complete transaction and then do a comparative analysis with a competitor to understand the difference. Upon drawing the value chain I realized that agents involved their kin / family members and registered them as agents of different insurance companies. Essentially, each agent was employed by different insurance companies but mainly promoted competitor / market leader’s product. Post this, I went through the sales force efficiency framework. The interviewer was not looking for a particular issue but how widely I could cover the possible issues. He was convinced with the coverage and then told that this was a case he had worked on and mainly the difference in brand value and ease of completing a transaction were the reasons for lack of effectiveness.
Tips: It is important to practice a wide variety of cases- the general wiCandidateom being 100 cases
A relaxed state of mind goes a long way in helping crack the case as well as forming a connect with the interviewer. So, keep calm and practice cases and then keep calm again on the D-day!
Round: HR Interview
Experience: Only one PI question – Tell me about yourself. The interview was mainly case based.
Skills:
College Name: Indian School Of Business (ISB)
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