eBay Product Manager Interview Questions and Answers

Q1. You’re the PM for Amazon Prime. The number of subscriptions are falling - 30% since a month. How would you go about it?
Ans. 
Identify the root cause and take corrective actions to improve subscription rate.
• Conduct customer surveys to understand reasons for cancellation

• Analyze competitors' offerings and pricing strategies

• Improve the value proposition of Amazon Prime by adding new benefits or features

• Launch targeted marketing campaigns to attract new subscribers

• Offer discounts or promotions to incentivize re-subscription

• Improve customer servic...read more
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Q1. If you had to launch custom made-to-order products, how will you go about it? Guesstimate on market sizing for the same. What are the 3 major things you'll take care of? How can you attribute conversions? ...read more
Ans. 
To launch custom made-to-order products, focus on market research, production capabilities, and customer experience. Attribute conversions through tracking and analytics. SEO is crucial for online visibility.
• Conduct market research to identify demand and competition

• Assess production capabilities and logistics for customization

• Prioritize customer experience through seamless ordering and delivery

• Implement tracking and an...read more
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Q2. A question on SEO.
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Q1. With VP, Products - Was more discussion oriented than a typical interview. About me, interests, fav product etc. More on Myntra.
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Q1. With HR Head. Lots of behavioral questions, many on stakeholder management - difficult client etc.
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Problem solving and resume based discussion

Data and guesstimate

Q1. Why do you want to join Myntra?
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Q2. Design an end to end Ad platform
Ans. 
An end-to-end Ad platform that connects advertisers with publishers and provides analytics.
• Create a user-friendly interface for advertisers to create and manage their ads

• Develop a system to match ads with relevant publishers based on audience demographics and interests

• Provide real-time analytics to advertisers to track the performance of their ads

• Implement a payment system for advertisers to pay publishers for ad space

• ...read more
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Q1. Product Design questions
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Q1. Product Strategy Questions
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Increase Gpay txns by 5x

Q1. RCA of 5% drop in google docs
Ans. 
The Root Cause Analysis (RCA) of a 5% drop in Google Docs usage.
• Investigate recent changes or updates to Google Docs that may have caused user dissatisfaction.

• Analyze user feedback and reviews to identify any common issues or complaints.

• Check for any technical issues or bugs that may be affecting the performance of Google Docs.

• Review competitor products to see if there are any new features or improvements that may have...read more
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Q1. The conversation started off with how my day went. We started off discussing whether I use Swiggy or not
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Q2. Once done with design, the next question was about pricing Swiggy Super. How did swiggy come up with Rs. XX for Swiggy Super?
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Q1. 2 interviewers( one was just observing or maybe experiencing how to take interviews). He asked - if Swiggy were to optimize its delivery fleet time, what should Swiggy do?
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Q1. No specific questions - just about the work I did in my previous company, how did I solve product problems, and where do I see myself in 3-5 years.
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Q1. Design a UX mockup for displaying nearest outlet for a multi-chain restaurant - Ask clarifying questions, draw thought on paper, observe common mobile/desktop design patterns for commonly used apps
Ans. 
Design a UX mockup for displaying nearest outlet for a multi-chain restaurant
• Clarify if the user is searching for a specific location or their current location

• Include a search bar and filters for cuisine, distance, and ratings

• Display outlet details such as address, phone number, and hours of operation

• Use map integration to show outlet locations and directions

• Consider mobile-first design and optimize for smaller screens
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Q1. Why Swiggy? What do you know about Swiggy work culture, Business expansion ideas, Interests - General conversation with Principal - Product, Swiggy
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Q1. Swiggy wants to launch fitness meals ? What should be the price? Who to target? Customer Journey ? Supply Chain Design
Ans. 
The price of Swiggy's fitness meals should be competitive, targeting health-conscious individuals. The customer journey should focus on convenience and customization. The supply chain design should prioritize freshness and timely delivery.
• Price should be competitive to attract customers

• Target health-conscious individuals who prioritize fitness and healthy eating

• Customer journey should focus on convenience and customiza...read more
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Q1. What people hate about you?
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Q2. How can you pitch a business idea to Swiggy head about your hobbies?
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Q3. People Management QnA
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Q1. Uber wants to design a Subscription Service, what will your key areas of consideration, and how will you price it. Also design the algorithm/logic how will you match the drivers. What are the various admin...read more
Ans. 
Considerations and pricing for designing Uber's Subscription Service, including driver matching algorithm and administrative considerations.
• Key considerations: target market, pricing strategy, benefits and features, competition analysis

• Pricing: determine subscription tiers, pricing models (e.g., flat fee, usage-based), value-based pricing

• Driver matching algorithm: consider factors like proximity, availability, driver r...read more
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Q1. The interviewer was the VP-Product Management. The conversation started with the discussion about common startup that we were both associated with, and that helped me set a good rapport with the interviewe...read more
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Q2. Consider there are 3 other product managers in the room with equally strong product/feature ideas, how will you present your idea and differentiate yourself? How will you sell your idea?
Ans. 
To differentiate myself, I will focus on the unique value proposition of my idea and highlight its potential impact on the business.
• I will start by clearly defining the problem my idea solves and how it aligns with the company's goals.

• I will then highlight the unique features and benefits of my idea that set it apart from the other product/feature ideas.

• I will provide data and metrics to support my idea and show its po...read more
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Q3. What’s your leadership style - If you have a idea, would you prefer directly approaching me or any other senior product leader?
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Q4. When was the time you faced a disagreement with your supervisor? How did you handle the conflict? Would you do anything different now?
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Q5. List down all the parameters you’d evaluate to design the restaurant recommendation algorithm for Swiggy.
Ans. 
Parameters for designing restaurant recommendation algorithm for Swiggy
• User's location and distance from the restaurant

• User's previous orders and ratings

• Restaurant's popularity and ratings

• Cuisine type and availability

• Time of day and day of the week

• Special offers and discounts

• Delivery time and availability

• User's dietary preferences and restrictions
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Q1. The panel had 2 Product Managers: List down all the User modes or states of a prospect Swiggy customer who’s about to order food from Swiggy i.e. list down all possible target segments and their use cases.
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Q2. Design the Menu page for restaurants on Swiggy
Ans. 
Designing a user-friendly menu page for restaurants on Swiggy to enhance customer experience.
• Include high-quality images of dishes

• Provide detailed descriptions of dishes

• Allow customers to filter by cuisine, price, and dietary restrictions

• Include ratings and reviews from other customers

• Enable easy customization of dishes

• Provide recommendations based on customer preferences

• Ensure the page is mobile-friendly
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Q3. How will you display the offers?
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Q4. Hhow will you educate a new user of the top-selling items through the product?
Ans. 
New users will be educated through onboarding, tutorials, FAQs, and personalized recommendations.
• Create an onboarding process that guides users through the product's features and benefits

• Develop tutorials that demonstrate how to use the top-selling items

• Provide a comprehensive FAQ section that addresses common questions and concerns

• Use personalized recommendations to suggest top-selling items based on user behavior and
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Q5. How will your design take care of the price-cuts and discounts
Ans. 
Our design will incorporate dynamic pricing strategies and personalized discounts based on customer behavior.
• We will analyze customer behavior and purchase history to offer personalized discounts.

• We will implement dynamic pricing strategies to adjust prices based on market demand and competition.

• We will communicate price-cuts and discounts effectively through targeted marketing campaigns.

• We will continuously monitor an...read more
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Q6. Redesign the home page of Swiggy. Feel free to change/ critique any portion of the page and suggest changes with rationale
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