Data Axle Social Media Manager Interview Questions, Process, and Tips

Q1. What are the KPIs on Social media
Ans. 
Key Performance Indicators (KPIs) on social media are metrics used to measure the success of social media campaigns and strategies.
• Engagement rate - measures the level of interaction on social media posts (likes, comments, shares)

• Reach - the number of unique users who see a social media post

• Click-through rate (CTR) - the percentage of users who click on a link in a post compared to the total number of users who saw the...read more
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Q2. Which Social media platforms is best for B2B marketing
Ans. 
LinkedIn is the best social media platform for B2B marketing.
• LinkedIn is specifically designed for professional networking and B2B connections.

• It allows for targeted advertising to reach specific industries, job titles, and companies.

• LinkedIn Groups provide a platform for industry-specific discussions and networking.

• LinkedIn Pulse allows for sharing industry news and thought leadership content.

• Other platforms like Twit...read more
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Q3. What were the post which went viral on social media
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Q4. Do you have an experience on client handling
Ans. 
Yes, I have experience in client handling through managing social media accounts for various clients.
• Managed social media accounts for multiple clients, ensuring their needs and goals were met

• Communicated regularly with clients to provide updates, gather feedback, and address any concerns

• Implemented strategies to increase client engagement and satisfaction

• Handled client inquiries and resolved any issues in a timely and
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Q5. How do you manage online crisis and which tool you use of ORM
Ans. 
I manage online crises by monitoring social media, responding promptly, and using ORM tools like Hootsuite or Sprout Social.
• Monitor social media channels regularly for any signs of crisis

• Respond promptly and transparently to address the issue before it escalates

• Utilize ORM tools like Hootsuite or Sprout Social to track mentions and sentiment

• Create a crisis communication plan in advance to streamline the response proces...read more
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How many content you shared which went viral on social media what were the KPIs for them