Data Axle Digital Marketing Executive Interview Questions and Answers

Q1. Whats your approach to make online strategy.
Ans. 
My approach to creating an online strategy involves thorough research, setting clear goals, identifying target audience, utilizing various digital channels, and continuous monitoring and optimization.
• Conduct thorough research on target audience, competitors, and industry trends

• Set clear and measurable goals for the online strategy

• Identify the most effective digital channels to reach the target audience (e.g. social med...read more
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Q2. What KPIs are Imposrtant to you for your posts.
Ans. 
Engagement rate, click-through rate, conversion rate, reach, and impressions are important KPIs for posts.
• Engagement rate measures how actively involved your audience is with your content.

• Click-through rate shows how many people clicked on a link in your post.

• Conversion rate tracks how many users completed a desired action after seeing your post.

• Reach indicates the number of unique users who saw your post.

• Impressions r...read more
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Q3. Show me your previous work with explanation on strategy behind it.
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Q4. How you gonna drive traffic into our social media accounts.
Ans. 
I will drive traffic by creating engaging content, running targeted ads, collaborating with influencers, and utilizing hashtags.
• Create engaging and shareable content to attract more followers

• Run targeted ads to reach specific demographics and increase visibility

• Collaborate with influencers to tap into their followers and expand reach

• Utilize relevant hashtags to increase discoverability and engagement
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Whats your online strategy approach