Country Holidays Travel India Digital Marketing Intern Interview Questions and Answers

robots.txt is a text file used to instruct search engine crawlers which pages or files to crawl or not to crawl on a website.

• robots.txt is located at the root directory of a website

• It contains directives like User-agent, Disallow, and Allow

• Example: User-agent: * Disallow: /private/

Black hat SEO refers to unethical practices used to manipulate search engine rankings.

• Involves keyword stuffing, cloaking, and buying links

• Focuses on quick results rather than long-term success

• Can result in penalties or bans from search engines

• Examples include hidden text on a webpage, creating doorway pages, and using automated link building tools

A do follow backlink is a hyperlink that allows search engines to follow the link and pass on link juice to the linked website.

• Do follow backlinks help improve the search engine ranking of the linked website.

• They are considered more valuable than no follow backlinks.

• Examples of websites that provide do follow backlinks include blogs, news websites, and social media platforms.