Continuum Innovations Digital Marketing Engineer Interview Questions and Answers

I have experience working on various ad platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

• Proficient in creating and managing campaigns on Google Ads, including search, display, and video ads.

• Familiar with optimizing ad performance through A/B testing and audience targeting.

• Skilled in setting up and monitoring Facebook Ads campaigns, including lead generation and retargeting.

• Knowledgeable in utilizing Linked...read more

I have handled budgets for various digital marketing campaigns, including social media advertising, search engine marketing, and content marketing.

• Managed budgets for social media advertising campaigns on platforms like Facebook, Instagram, and Twitter

• Handled budgets for search engine marketing campaigns on platforms like Google Ads and Bing Ads

• Managed budgets for content marketing campaigns, including sponsored conten...read more

Media spend is decided based on target audience, campaign objectives, and ROI analysis.

• Identify target audience and their media consumption habits

• Set campaign objectives and KPIs

• Analyze past campaign performance and ROI

• Allocate budget based on highest performing channels and tactics

• Continuously monitor and adjust spend based on real-time data

• Example: If target audience is primarily on social media, allocate more budget...read more

I would use social media as a digital marketing channel for the bike brand.

• Create engaging content and share it on platforms like Facebook, Instagram, and Twitter.

• Utilize targeted advertising to reach potential customers who are interested in bikes.

• Collaborate with influencers and bike enthusiasts to promote the brand and generate buzz.

• Encourage user-generated content by running contests or campaigns that involve custo...read more