Coherent Market Insights Consultant Interview Questions and Answers

Q1. Tell me about a time when " "
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I successfully led a team through a challenging project deadline.
• Assigned clear roles and responsibilities to team members

• Set up regular check-ins to monitor progress and address any issues

• Motivated team members to stay focused and work efficiently

• Celebrated milestones and successes along the way to boost morale
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Q2. What is your experience in healthcare
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Q1. Tell me about yourself.
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I am a highly motivated and experienced consultant with a strong background in problem-solving and strategic planning.
• I have a Bachelor's degree in Business Administration from XYZ University.

• I have worked for ABC Consulting for the past 5 years, where I have successfully led multiple projects for clients in various industries.

• I specialize in process improvement, cost reduction, and organizational restructuring.

• I have ...read more
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Q2. Why Consulting? Why A&M?
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Consulting offers diverse challenges and opportunities for growth. A&M stands out for its expertise and collaborative culture.
• Consulting provides the opportunity to work on diverse projects and industries, constantly learning and growing.

• A&M is known for its deep expertise in various areas such as restructuring, performance improvement, and operational excellence.

• A&M has a collaborative and inclusive culture, where tea...read more
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Q3. Why do you think you are a good fit?
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I am a good fit for consulting because of my strong analytical skills, problem-solving abilities, and experience in working with diverse clients.
• Strong analytical skills: I have a proven track record of analyzing complex business problems and providing data-driven solutions.

• Problem-solving abilities: I excel at identifying and addressing challenges, and I am adept at developing innovative strategies to overcome them.

• Ex...read more
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Q4. What are your interests outside of work?
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I enjoy playing sports, exploring new places, and reading books.
• Playing sports: I am an avid basketball player and enjoy participating in local leagues.

• Exploring new places: I love traveling and discovering new cultures. Some of my favorite destinations include Japan, Italy, and Iceland.

• Reading books: I find solace in reading and enjoy a wide range of genres, from fiction to self-help books.
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Q5. Tell me about your work with EY.
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I worked at EY as a consultant, specializing in financial advisory services.
• Worked as a consultant at EY

• Specialized in financial advisory services

• Assisted clients in making strategic financial decisions

• Conducted financial analysis and provided recommendations

• Collaborated with cross-functional teams to deliver projects

• Developed financial models and performed valuation analysis

• Presented findings and recommendations to cl
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Q6. What are the projects you have loved the most?
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I have loved working on projects that involve solving complex business problems and driving strategic change.
• Projects that require analyzing data and providing data-driven insights

• Projects that involve working with cross-functional teams and stakeholders

• Projects that have a significant impact on the client's business

• Projects that allow me to apply my problem-solving and critical thinking skills

• Projects that involve dev...read more
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Q7. How has your day been?
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My day has been productive and filled with interesting challenges.
• I started the day by reviewing client documents and preparing for meetings.

• I had a productive meeting with a client where we discussed their business challenges and potential solutions.

• In the afternoon, I worked on analyzing data and creating a presentation for a client presentation tomorrow.

• I also had a brainstorming session with my team to come up with...read more
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Q8. Who all have you interacted with today (From A&M)? How have your interactions been so far?
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I have interacted with several individuals from A&M today.
• I have interacted with my team members during our morning meeting.

• I had a discussion with my manager about the progress of a project.

• I collaborated with a colleague from A&M on a client presentation.

• I had a phone call with a senior consultant from A&M to discuss a potential engagement.

• I attended a virtual training session conducted by an A&M expert.
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Q9. Tell me about your interests.
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I have a wide range of interests including technology, business strategy, and personal development.
• Technology: I enjoy staying up to date with the latest advancements in technology and how they can be applied to solve business problems.

• Business strategy: I am fascinated by the strategic decisions that organizations make to achieve their goals and thrive in competitive markets.

• Personal development: I believe in continuo...read more
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Q10. What do you understand about consulting and A&M? What is the job like? Have you or anybody else in your family travelled for work?
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Consulting involves providing expert advice and solutions to businesses. A&M is a global consulting firm known for its turnaround and restructuring expertise.
• Consulting is a profession where professionals provide expert advice and solutions to businesses.

• A&M is a global consulting firm known for its expertise in turnaround and restructuring.

• The job of a consultant involves analyzing business problems, developing strate...read more
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Suppose you have a PE firm as your client, looking to invest in a company into packaging business. The client has 2 options.

• Company A: 200Cr in revenues, 15 Cr EBITDA, Growth rate 10%
• Company B: 150 Cr in revenues, 18 Cr EBITDA, Growth rate 15%

You have to assess the options. However, you cannot ask for more than two data points from me/client.
[Please note that I stands for Interviewer and C stands for Candidate]

C: I would ask for the following two data points:

1. Purpose of the investment? I want to understand if the investment has a larger strategic motive or if it is being done purely from an investment perspective.

2. Considering we are looking at EBITDA numbers right now and not the net profit, I would want to know the capital structure of the two companies - debt/equity split and financial costs, if any.

I: The client is PE firm. They are only motive is to maximize their profits. (I do not remember him mentioning that the client was a PE firm initially. If he did, this was a blunder on my part.) Gave me numbers for capital structure, interest costs.

C: Based on the limited information available, Company B appears to be the better option. Do you want me to explore the two options further?

I: Yes, maybe we can dig deeper. What are some other factors that would affect the decision?

C: Listed factors like - revenue current and future, interest burden, volatility of revenue (risks), diversity of revenue streams (to hedge against risks), environmental factors, increasing costs, etc.

I: Asked me to think more. What would be that one piece of information that would change your decision altogether?

C: ROI to the firm (How much would I need to invest to earn x% return) - this should have been mentioned before (ideally) - defended myself by saying that I had asked for the capital structure and as per his reply capital investment was comparable.

I: Gave me feedback. You could have thought about the total capital requirement of the firm. Did not consider whether the companies would need to raise additional capital to grow at the projected rates - apart from the money they would be raising from our client.

Your client is an EPC company (construction business). They work in construction of roads, buildings, water tanks, etc. The client has heard from a friend that there are growing opportunities in water sector. The client has reached out for your help to figure out whether they should pursue this.
[Please note that I stands for Interviewer and C stands for Candidate]

C: Started with CPCC to understand the context. Asked questions on the motives.

I: Gave me facts about the company, competition, market scenario for EPC players.

C: You initially mentioned that the client has a presence in water tanks - you mentioned projects like construction of water tanks. What are these new opportunities that we are exploring now? Are they different from the kind of work we already do?

I: Gave me a detailed description of water sector projects - different categories.

C: Asked a few questions related to each category - customer profiles, market size, growth rates, competition.

C: I believe I have got a good sense of the overall business and the opportunity we are analyzing right now. I would now proceed to analyze the factors that could have an impact on the decision.

Started with PESTLE, Porter's 5 forces. However, he asked me to quickly list all the factors - did not give a lot of information.

I: From our discussion so far, can you list the top 3-4 factors that will be relevant to the decision?

C: Listed 3 factors.

I: Alright. So, let us assume after all the discussion, we have narrowed down on XX opportunity and it requires an investment of INR 1000 Cr. The project would give the client INR 100 Cr in cash inflows for the next 15 years. Should the client go ahead with this?

C: Asked questions about equity/debt split, cost of capital, cost of debt. He gave me the numbers.

I started with the calculation at this point. I was 30-40 seconds into the calculation when he realized that the calculation had become a little complicated (because of the additional information he had just given me).

I: Let us not get into the entire calculation. That may take too much time. Tell me the approach you were following.

C: Explained IRR calculation. IF IRR> Weighted cost of capital - profitable investment. If not, the client should not invest.

Q1. 1. Guesstimate on estimating the number of trees in Gurgaon.
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There are approximately 1.5 million trees in Gurgaon.
• Assuming an average of 10 trees per acre of land

• Gurgaon has approximately 150,000 acres of land

• Therefore, there are approximately 1.5 million trees in Gurgaon
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Q2. 2. Suppose you have $ 1mn to invest and 3-4 stocks to choose from, what are the factors you would consider for selecting any stock?
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Factors to consider when selecting stocks to invest $1mn in
• Market trends and performance of the company

• Financial health and stability of the company

• Industry competition and growth potential

• Management team and their track record

• Diversification of the portfolio

• Risk tolerance and investment goals
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Q3. 3. Suppose your client is establishing a hospital on a highway in India. What are the factors that need to be considered?
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Q1. Tell me about yourself
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Q2. The interviewer asked about my exposure to the retail industry based on my workex.
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Q3. What motivates you to work?
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Q4. Why do you want to join A&M?
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Suppose you are a consultant at A&M and your client is the Mumbai International Airport Authority. The CEO has approached you to suggest ways to increase earnings per passenger.
[Please note that I stands for Interviewer and C stands for Candidate]

C: I would like to start by splitting the revenue into aero and non-aero revenue. Would you like me to focus on any particular revenue stream first?

I: Yes, let us focus on non-aero revenue sources only.

C: I would like to map the customer journey here and identify key factors impacting the non-aero revenue. Passenger Mix, Placement of Retail outlets and Retail Mix are the three critical parameters.

At this point, data for Retail spend per passenger, Retail Area and Passenger Mix (International: Domestic) was provided.

C: Calculated the current numbers and what incremental revenue would the airport be able to generate through changes at various steps.

I: Could you please go ahead and compare these parameters with four major airports - Delhi, Hyderabad, Chennai, and Bangalore?

C: Differentiated the airports based on available data. Provided final recommendations for increasing the revenue.

I: Assume that there is an option to place a Subway or an Apparel shop near the boarding gates. What would you recommend?

C: Calculated the monthly revenue for both options using footfalls and average bill value, splitting into the peak, non-peak, non-operational hours and came up with a final recommendation.

Our client is a PE firm, looking to invest in a mid-market player in the Cement industry. How would you form a view on its pricing growth?
[Please note that I stands for Interviewer and C stands for Candidate]

C: Before I move on to pricing, I would like to understand a bit more about the cement company, its customers and current competition in the market.

I: Interviewer provides details of the company.

C: I now have a fair understanding of the company and would now like to move on to the macroeconomic factors impacting the industry and then would like to understand the cement industry scenario in terms of buyer, suppliers, and competition.

I: Interviewer provides details on the questions asked. How do you now approach the pricing growth?

C: Discussed the three main ways of pricing - Cost, Competition and Value based.

I: Talked about relevant concepts including asset turnover and RoI.

Q1. Estimate the number of pressure cookers sold in a year in India.
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Estimating the number of pressure cookers sold in a year in India.
• Research the population of India and estimate the average household size.

• Determine the percentage of households that own a pressure cooker.

• Find the average lifespan of a pressure cooker and estimate the replacement rate.

• Consider factors like urbanization, income levels, and cultural preferences.

• Consult industry reports and market research data for more a
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Q2. List down the factors to be considered while setting up a hospital on a highway.
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Q3. How many cricket balls are used in an IPL series?
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The number of cricket balls used in an IPL series varies depending on factors such as match duration, weather conditions, and ball condition.
• The number of cricket balls used in an IPL series can range from a few hundred to over a thousand.

• Each match in an IPL series typically uses multiple balls due to wear and tear during the game.

• The number of balls used can also be affected by factors such as rain interruptions or b...read more
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