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Cognus Technology Digital Marketing Executive Interview Questions and Answers for Freshers

Updated 1 Oct 2024

Cognus Technology Digital Marketing Executive Interview Experiences for Freshers

1 interview found

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Campus Placement and was interviewed in Apr 2024. There were 2 interview rounds.

Round 1 - HR 

(3 Questions)

  • Q1. Tell me about yourself
  • Ans. 

    Experienced digital marketer with a passion for creating engaging content and driving results.

    • Over 5 years of experience in digital marketing

    • Proficient in SEO, SEM, social media marketing, and email marketing

    • Track record of increasing website traffic and improving conversion rates

    • Strong analytical skills and ability to interpret data to make informed decisions

    • Previous success in launching and managing successful market

  • Answered by AI
  • Q2. What are you doing on that internship
  • Ans. 

    I am currently interning at a digital marketing agency where I am learning about SEO, social media marketing, and content creation.

    • Learning about search engine optimization (SEO) techniques to improve website rankings

    • Assisting with social media marketing campaigns to increase brand awareness

    • Creating engaging content for various digital platforms

    • Analyzing data and metrics to track the success of marketing strategies

  • Answered by AI
  • Q3. Salary Expectations
Round 2 - Technical 

(6 Questions)

  • Q1. How can we grow our followers in instagram
  • Ans. 

    Growing Instagram followers requires engaging content, strategic use of hashtags, collaborations, and consistent posting.

    • Create high-quality and engaging content that resonates with your target audience

    • Use relevant and trending hashtags to increase visibility and reach

    • Collaborate with influencers or other brands to reach a wider audience

    • Post consistently to keep followers engaged and attract new ones

  • Answered by AI
  • Q2. Keyword density
  • Q3. Difference between off page and on page
  • Ans. 

    On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages.

    • On-page SEO includes optimizing content, meta tags, headings, images, and URLs on your website.

    • Off-page SEO involves building backlinks, social media marketing, and influencer out...

  • Answered by AI
  • Q4. Meta title and meta description character
  • Q5. What is off page work
  • Ans. 

    Off page work refers to activities done outside of a website to improve its search engine ranking.

    • Building backlinks from other websites

    • Social media marketing

    • Guest blogging on relevant websites

    • Online reputation management

    • Influencer outreach

    • Directory submissions

  • Answered by AI
  • Q6. What is Anchor Text
  • Ans. 

    Anchor text is the clickable text in a hyperlink that provides context about the content of the linked page.

    • Anchor text helps search engines understand the topic of the linked page.

    • It should be relevant to the content of the linked page for better SEO.

    • Examples: 'click here', 'learn more', 'digital marketing executive job description'

  • Answered by AI

Interview Preparation Tips

Topics to prepare for Cognus Technology Digital Marketing Executive interview:
  • Digital Marketing
Interview preparation tips for other job seekers - If you are fresher so you have to learn so many things on that company but as a experience level I suggest you don't go on that company

Skills evaluated in this interview

Interview questions from similar companies

I applied via Naukri.com and was interviewed before Dec 2019. There were 5 interview rounds.

Interview Questionnaire 

4 Questions

  • Q1. Introduction about yourself
  • Ans. 

    I am a highly motivated and experienced professional with a strong background in the field of finance.

    • I have a Bachelor's degree in Finance from XYZ University.

    • I have worked as a Financial Analyst at ABC Company for 3 years.

    • I am proficient in financial modeling, data analysis, and forecasting.

    • I have a proven track record of successfully managing budgets and improving financial performance.

    • I am a detail-oriented individ...

  • Answered by AI
  • Q2. Give a proper example when you have tackled a situation you have encountered on Google Ads / Facebook Ads and have come out from it
  • Ans. 

    I encountered a situation where a Google Ads campaign was not generating enough conversions.

    • I analyzed the campaign's performance metrics to identify the issue

    • I discovered that the ad copy was not compelling enough to drive conversions

    • I revised the ad copy to make it more persuasive and relevant to the target audience

    • After implementing the changes, I closely monitored the campaign's performance

    • The revised ad copy resul...

  • Answered by AI
  • Q3. Tell an instance when there was no solution to be found to a particular problem you encountered and what did you do and did you successfully solve it later
  • Ans. 

    Encountered a problem with a malfunctioning machine and found no solution initially

    • Encountered a problem with a malfunctioning machine that was affecting production

    • Tried troubleshooting and consulting manuals but couldn't find a solution

    • Reached out to the manufacturer for assistance

    • Manufacturer sent a technician who identified the issue and fixed it

    • Production resumed as normal

  • Answered by AI
  • Q4. What are your strengths and weaknesses. Give example when they have rescued you and when you have failed because of it
  • Ans. 

    My strengths include strong communication skills and attention to detail. However, my weakness is that I can be overly critical of my own work.

    • Strength: Strong communication skills - I have the ability to effectively convey information and ideas to others.

    • Strength: Attention to detail - I am meticulous and thorough in my work, ensuring accuracy and quality.

    • Weakness: Overly critical of my own work - I tend to be too har...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Thorough knowledge of the basics of Digital Marketing is an absolute necessity. Talk with examples whatever you claim during the interview.

I appeared for an interview in Nov 2018.

Interview Questionnaire 

5 Questions

  • Q1. Basic introduction
  • Q2. Communication skills
  • Q3. Previous employment details
  • Ans. 

    I have 5 years of experience in retail management at XYZ Company.

    • Managed a team of 15 employees

    • Responsible for inventory management and ordering

    • Implemented new sales strategies to increase revenue

  • Answered by AI
  • Q4. Defect analysis
  • Q5. Decision making

Interview Preparation Tips

General Tips: Salary discussion
Duration: <1 week

I applied via Naukri.com and was interviewed before Oct 2019. There were 4 interview rounds.

Interview Questionnaire 

2 Questions

  • Q1. Resume, achievements, market dynamics
  • Q2. Case studies on Market operations , targets achievements

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident, Answer politely and clearly...Dont beat on the bush
Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Technical 

(2 Questions)

  • Q1. Resume, coding questions
  • Q2. Ds algo css questions based on time and space complexity
Round 2 - Technical 

(2 Questions)

  • Q1. Tell me about yourself, js input output questions
  • Q2. System design, load balancer working
Interview experience
3
Average
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Not Selected

I applied via Approached by Company and was interviewed in Oct 2024. There were 2 interview rounds.

Round 1 - Technical 

(1 Question)

  • Q1. Javascript basic question asked like closure hoisting some output based question
Round 2 - Technical 

(1 Question)

  • Q1. React app optimization and advanced hooks
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
2-4 weeks
Result
Selected Selected

I appeared for an interview in Sep 2024, where I was asked the following questions.

  • Q1. Debounce Time implement
  • Ans. 

    Debounce time is a programming technique to limit the rate at which a function is executed.

    • Debouncing prevents a function from being called multiple times in quick succession.

    • Commonly used in event handling, like button clicks or window resizing.

    • Example: A search input that triggers an API call only after the user stops typing for a specified time.

    • Implementation can be done using setTimeout in JavaScript.

    • Debounce time

  • Answered by AI
  • Q2. Accordian Implement
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview before Mar 2024, where I was asked the following questions.

  • Q1. Regarding email marketing questions.
  • Q2. About technical questions.
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Naukri.com and was interviewed in May 2024. There was 1 interview round.

Round 1 - One-on-one 

(2 Questions)

  • Q1. How was your day
  • Q2. Educational background

Interview Preparation Tips

Interview preparation tips for other job seekers - Be natural and avoid the answer which will revert to you in a tricky ways

I applied via Naukri.com and was interviewed in Oct 2021. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - HR 

(1 Question)

  • Q1. Share details of your previous job.
Round 3 - HR 

(1 Question)

  • Q1. What are your salary expectations?

Interview Preparation Tips

Interview preparation tips for other job seekers - Biggest mistake anyone will do if they join this company, or connect with them for a business, No service at all.
Employees who are working there.They have not get there salaries and also incentives for which they have worked also And also not replying to there calls also like human resource.very bad company

Cognus Technology Interview FAQs

How many rounds are there in Cognus Technology Digital Marketing Executive interview for freshers?
Cognus Technology interview process for freshers usually has 2 rounds. The most common rounds in the Cognus Technology interview process for freshers are HR and Technical.
What are the top questions asked in Cognus Technology Digital Marketing Executive interview for freshers?

Some of the top questions asked at the Cognus Technology Digital Marketing Executive interview for freshers -

  1. Difference between off page and on p...read more
  2. What is Anchor T...read more
  3. Meta title and meta description charac...read more

Tell us how to improve this page.

Cognus Technology Digital Marketing Executive Interview Process for Freshers

based on 1 interview

Interview experience

4
  
Good
View more

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Cognus Technology Digital Marketing Executive Salary
based on 6 salaries
₹1.8 L/yr - ₹2.5 L/yr
35% less than the average Digital Marketing Executive Salary in India
View more details

Cognus Technology Digital Marketing Executive Reviews and Ratings

based on 2 reviews

1.5/5

Rating in categories

4.0

Skill development

2.4

Work-life balance

1.5

Salary

3.5

Job security

2.4

Company culture

2.0

Promotions

2.5

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