Cofcods Healthcare Sales & Marketing Interview Questions and Answers

How Pharma Companies like GSK can increase interaction with their customers?

Duration: 10-15 minutes.

Selection: 1 candidate.
I started with GSK and their connect with customers as a company; mentioned the products of GSK in GD. Tried to bring different perspective and ideas while making entries. I made 4 to 5 entries. Tried to keep calm."

Q1. Duration: 30 minutes. Tell me something about yourself and follow up questions from it.
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Q2. Why GSK?
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Q3. Why Sales and Marketing?
Ans. 
Sales and marketing are essential for business growth and success.
• Sales and marketing help to increase brand awareness and attract new customers.

• Effective sales and marketing strategies can lead to increased revenue and profitability.

• Sales and marketing teams work together to identify customer needs and provide solutions.

• Marketing helps to create a strong brand image and reputation, while sales focuses on closing deals...read more
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Q4. Importance of 4Ps.
Ans. 
The 4Ps (Product, Price, Place, Promotion) are crucial for a successful marketing strategy.
• Product: What you are selling and its features

• Price: The cost of the product and how it compares to competitors

• Place: Where the product is sold and how it is distributed

• Promotion: How the product is marketed and advertised to potential customers
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Q5. You are given money which you can invest in a drug for fever (consider that GSK don't have any fever drug right now) or research going on oncological drug. Where you will invest and why? (Were contradictin...read more
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Q6. Guesstimate: How many MRs will be required to deliver new oncological drug in 4 metropolitan cities?
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Q7. Any modifications you can bring in current product of GSK.
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Q1. Why marketing? Why not other domains like Finance? Will you join the team if offered role in Finance?
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GD topic:

Do women make good bosses?

Q1. Tell me something about yourself.
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Q2. Biggest achievement in your life?
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Q3. Why from engineering to Pharma?
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Q4. As a manager, which 3 things you won't do?
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Q5. Rank below with reasoning: energy, intelligence and integrity.
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Q6. So that person has decided to put down his papers. How you will handle this situation?
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GD: Should CSR be the mandate of corporations?

Q1. If you were Amazon, what business opportunity would you leverage in India?
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Q2. If you were PM of the country, what policy would you implement? What have you done during your college life?
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Q1. CV and HR based – specific to my background.
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Has the Modi government created the impact that it promised to?

Q1. Tell me about yourself.
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Q2. Share about your work experience.
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Q3. Why do you want to join sales and marketing when you are in the consulting club of IIML? Is it because you didn't get into any day zero companies?
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Q4. Tell me your favorite brand.
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Q5. Why is it your favorite?
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Q6. Which is your favorite ad of Bru?
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Q7. Why were you interested in social sector?
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Q8. Do you have any questions for me?
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Tell me about yourself.

Why you chose HUL? Why Sales & Marketing?

What would you prefer if two options are given- to increase the quantity by 100 MG and price dove at 70 or reduce the quantity and price it lower than now, somewhere around 40?

If I give you 10 crores, how do you plan on spending it. You can do anything with it. Give me the action steps. You could even travel round the world.

Q1. Parsonal details and work experience
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