Cheil India Accounts Associate Interview Questions and Answers

Q1. Tell me about a time you dealt with a challenging situation
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Q1. Resume based questions
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Communication round to test your oral skills

Q1. Personal interview
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Q1. General question about your background companies you worked with relevant experience
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Q1. What is budgeting What is forecasting Foreign exchange diff AS 11 Prepare product budget
Ans. 
Budgeting is the process of creating a financial plan for a specific period. Forecasting is predicting future financial outcomes.
• Budgeting involves estimating income and expenses for a specific period

• Forecasting involves predicting future financial outcomes based on past data and trends

• Foreign exchange diff AS 11 refers to the accounting treatment of foreign exchange gains or losses

• Preparing a product budget involves e...read more
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Q2. How you resolve team issues How you will forward report with some missing report
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Q1. Diff between budget and forecasts Prepare a budget for buying software Salary expenses increase but head count is same Variance analysis
Ans. 
Difference between budget and forecasts, preparing a software buying budget, salary expenses increase but head count is same, variance analysis.
• Budget is a financial plan for a specific period, while forecast is an estimate of future financial outcomes.

• Preparing a software buying budget involves identifying the software needs, researching prices, and allocating funds.

• Salary expenses increasing while head count remains ...read more
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Easy and simple quest during round one. Easy to crack

Q1. Tell me abt yourself
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Q2. Platforms knowledge and process related questions
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Q3. Explain metrics used in Digital marketing's and main KPI
Ans. 
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
• CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

• CPC (Cost Per Click) is the amount paid for each click on an ad.

• CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.

• ROI (Return on Investment) is the main KPI, calculating the revenue generated
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Q1. Introduce yourself
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Q2. Whats your role and responsibilities
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Q1. Tell me about yourself
Ans. 
I am a highly motivated and experienced professional with a strong background in the field.
• I have a Bachelor's degree in Business Administration

• I have over 5 years of experience in sales and marketing

• I am skilled in developing and implementing effective strategies

• I have a proven track record of exceeding sales targets

• I am a team player and have excellent communication skills
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Q2. Last movie you have watched
Ans. 
The last movie I watched was 'Inception'.
• The movie is directed by Christopher Nolan.

• It is a science fiction action film.

• The plot revolves around a thief who steals corporate secrets through dream-sharing technology.

• The film stars Leonardo DiCaprio, Joseph Gordon-Levitt, and Ellen Page.

• It received critical acclaim for its unique concept and visual effects.
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Q1. How do you plan campaigns for your client
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Q2. How to allocate budgets to a campaign?
Ans. 
Allocate budgets based on campaign goals, target audience, and channels.
• Identify campaign goals and objectives

• Understand target audience demographics and behaviors

• Allocate budget based on channels that reach target audience effectively

• Consider cost per acquisition (CPA) and return on investment (ROI)

• Monitor and adjust budget allocation based on campaign performance
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