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Hindustan Unilever Interview Questions and Answers

Updated 17 Mar 2025
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Q1. what is b2b sales and how its different from b2c sales

Ans.

B2B sales involves selling products or services to other businesses, while B2C sales involves selling products or services directly to consumers.

  • B2B sales typically involves longer sales cycles and higher value transactions compared to B2C sales.

  • In B2B sales, the focus is on building relationships and providing solutions to meet the specific needs of businesses.

  • B2B sales often requires a more consultative approach and may involve multiple decision-makers within the buying org...read more

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Q2. What is the concept of sales and marketing?

Ans.

Sales and marketing are interconnected functions aimed at promoting and selling products or services to customers.

  • Sales focuses on direct interactions with customers to close deals, e.g., a salesperson meeting clients to finalize a contract.

  • Marketing involves creating awareness and interest in products through strategies like advertising, e.g., a social media campaign.

  • Both functions work together; marketing generates leads that sales teams convert into customers.

  • Sales strateg...read more

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Q3. What is the way to increase sales

Ans.

Increasing sales can be achieved by implementing effective sales strategies and techniques.

  • Identify and target the right customer base

  • Build strong relationships with customers to increase loyalty and repeat business

  • Offer promotions and discounts to attract new customers

  • Provide excellent customer service to enhance customer satisfaction

  • Utilize social media and online marketing to reach a wider audience

  • Train and motivate sales team to improve performance

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Q4. difference between sales and marketing

Ans.

Sales focuses on selling products or services to customers, while marketing involves creating awareness and interest in those products or services.

  • Sales involves direct interaction with customers to close deals

  • Marketing involves creating strategies to attract and retain customers

  • Sales is more focused on immediate revenue generation

  • Marketing is more focused on long-term brand building

  • Sales is about meeting individual customer needs

  • Marketing is about understanding and influenci...read more

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Discover Hindustan Unilever interview dos and don'ts from real experiences

Q5. What is sales and marketing

Ans.

Sales and marketing are strategies used to promote and sell products or services to customers.

  • Sales involves direct interaction with customers to persuade them to purchase a product or service.

  • Marketing involves creating awareness and interest in a product or service through various channels such as advertising, social media, and public relations.

  • Sales and marketing work together to generate leads, nurture relationships, and ultimately drive revenue for a business.

  • Examples: S...read more

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Q6. How to sale the product

Ans.

To sell a product, it is important to understand the customer's needs, demonstrate the product's value, overcome objections, and close the sale.

  • Understand the customer's needs and pain points

  • Demonstrate how the product solves their problems or fulfills their needs

  • Highlight the unique features and benefits of the product

  • Handle objections effectively by providing solutions or addressing concerns

  • Close the sale by asking for the order or offering incentives

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Q7. Sell this phone to me

Ans.

This phone offers cutting-edge technology, sleek design, and exceptional performance.

  • The phone features a high-resolution display for crystal-clear visuals.

  • It has a powerful processor for seamless multitasking.

  • The camera quality is top-notch, perfect for capturing memories.

  • Long-lasting battery life ensures you stay connected all day.

  • Sleek design and premium build quality make it a stylish accessory.

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Q8. Marketing Techniques

Ans.

Marketing techniques are strategies and tactics used to promote and sell products or services.

  • Identify target audience and tailor marketing messages to their needs

  • Utilize various channels such as social media, email marketing, and content marketing

  • Create compelling and engaging content to attract and retain customers

  • Analyze market trends and competitors to stay ahead

  • Build relationships with customers through networking and events

  • Measure and track marketing efforts to evaluate...read more

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Interview Process at Hindustan Unilever

based on 45 interviews
4 Interview rounds
Aptitude Test Round - 1
Aptitude Test Round - 2
One-on-one Round - 1
One-on-one Round - 2
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