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Ars Steels Sales & Marketing Interview Questions and Answers

Updated 17 Apr 2021

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I applied via campus placement at Indian Institute of Management (IIM), Lucknow

Round 1 - Product Management 

(5 Questions)

  • Q1. Describe your work experience, in terms of your role and day to day activities.
  • Q2. Any plans of continuing in marketing and what type of marketing - digital, brand etc
  • Ans. 

    Yes, I plan to continue in digital marketing as it is constantly evolving and offers a wide range of opportunities.

    • I have a strong interest in digital marketing and have been keeping up with the latest trends and technologies.

    • I believe that digital marketing offers a more targeted and measurable approach to reaching customers.

    • I have experience in social media marketing, email marketing, and search engine optimization.

    • I...

  • Answered by AI
  • Q3. Favorite Google product & why?
  • Q4. Any improvements to be made to the product?
  • Ans. 

    Yes, we can improve the product by adding more features and enhancing its user interface.

    • Add more customization options for users

    • Improve the search functionality

    • Enhance the product's mobile compatibility

    • Integrate with popular third-party tools

    • Simplify the user interface for better user experience

  • Answered by AI
  • Q5. Favorite advertisement in 2019 & what you liked about it.
Round 2 - Case Study 

Tell me something about yourself.

Why marketing?

Favorite Google product

How to improve the product?

Which segment does it target and which one does it leave out?

Should we target the left out segments?

Work experience based questions.

Government has come with a new rule that no payments app is allowed more than 33% market share and Gpay is currently at 40+.

How do you increase the user base (target previously untargeted segments) and at the same time adhere to government norms without compromising on existing customer base?

Round 3 - Guesstimates 

(8 Questions)

  • Q1. Tell me something about yourself.
  • Q2. Questions related to work experience.
  • Q3. What are the roles of a CEO and if you were the Google CEO what would be keeping you up at night with regards to the current business environment?
  • Q4. Strengths & weaknesses.
  • Q5. If your current classmates had to describe you, what characteristic would they most emphasize on?
  • Q6. What did you like & hate the most about your previous work experience?
  • Q7. Any questions for us?"
  • Q8. Guesstimate on market size for YouTube subscription model.
  • Ans. 

    The market size for YouTube subscription model is estimated to be in the billions.

    • YouTube has over 2 billion monthly active users

    • Assuming 10% of users subscribe to premium, that's 200 million subscribers

    • At $12/month, that's $2.4 billion in monthly revenue

    • This does not include revenue from ads or other sources

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - 1. Interactions with seniors.

2. Mock GDs/PIs.

3. Internet.

4. Read about Google products and related recent developments.

5. Prepare well for Google's products & related
current affairs

Skills evaluated in this interview

I applied via Job Portal and was interviewed in Oct 2022. There were 2 interview rounds.

Round 1 - Group Discussion 

Group discussion (GD) is a comprehensive technique to judge the suitability of an individual and his appropriateness for admission, scholarship, job, etc. GD assesses the overall personality – thoughts, feelings and behaviour - of an individual in a group. A topic is presented to the group members for discussion.

Round 2 - Coding Test 

Assess candidates on a wide range of tech skills using hands-on and knowledge-based questions

Interview Preparation Tips

Topics to prepare for BYJU'S Sales & Marketing interview:
  • Marketing Communication
Interview preparation tips for other job seekers - Market yourself. ...
Apply even if you're not fully qualified. ...
Job search like it's your job. ...
Use informational interviews to network. ...
Set yourself apart with letters of recommendation. ...
Know yourself and what you want. ...
Pump yourself up and stay positive.

Interview Questionnaire 

2 Questions

  • Q1. How To Be a Great Manager
  • Q2. I think Candidate Should be clear their Job profile And The positive way to give every Answer

I applied via Referral

Interview Questionnaire 

4 Questions

  • Q1. What's your qualifications
  • Q2. What's your hobby and strength weakness and how to you represent your self in marketing
  • Q3. What is product of HDB???
  • Ans. 

    HDB offers a range of housing options in Singapore.

    • HDB provides affordable public housing for Singaporeans.

    • They offer various types of flats such as studio apartments, 2-room flats, and executive apartments.

    • HDB also offers schemes such as the Home Improvement Programme and the Lease Buyback Scheme.

    • Their products cater to different income levels and housing needs of Singaporeans.

  • Answered by AI
  • Q4. What you do in future for HDB

Interview Preparation Tips

Interview preparation tips for other job seekers - Good nature of interviewer Nature




Sm and bm of HDB in Bhavnagar lokhandbajar branch is very helpful and respectful person
All Co employees also help me any time and give right way when I facing problem


So hdb finance Bhavnagar lokhandbajar branch environment is so friendly

I applied via Company Website and was interviewed in Sep 2020. There was 1 interview round.

Interview Questionnaire 

2 Questions

  • Q1. Why you want this kind of job
  • Q2. Personal details

Interview Preparation Tips

Interview preparation tips for other job seekers - During interview one should be confident.. Must look professional in their work

I applied via campus placement at Indian Institute of Management (IIM), Lucknow

Round 1 - Case Study 

You have a stockbroker, ABC Company that is #2 in India currently and has never done any type of advertising or marketing. Well established company while its closest competitors are spending almost ₹1 Cr/ quarter. How will you convince them to get into digital advertising?

You have a client who is going to advertise for the first time on Digital Advertising and is willing to spend $100K. How will you split this budget up for the client so that they get reasonable returns and will invest more in the future.

The top 5-6 clients (accounting for 20%-30% of your revenue) in your book are shifting budgets to Facebook. How will you prevent this and keep budgets with Google?

Round 2 - Case Study 

How would you, as a Marketeer, identify the value proposition of Taj and Westin's group of Hotels?

Give a tagline for each Hotel to use in an ad campaign.

You have 50 accounts in your book of business & in 2 months you have only achieved 50% of your target. How will you cover the gap in the last month of the quarter?

Suppose you're the CEO of Zomato and tasked to grow the revenue by 10X in 3 years. How will you do it?

Interview Preparation Tips

Interview preparation tips for other job seekers - •Ask for a minute or two for each and every question. Gather your thoughts and
• Present your answer in an ordered and structured manner.
•The interviewers will appreciate the fact that you are thoughtful and careful before answering. Think with google, google employs

I applied via Recruitment Consulltant and was interviewed in Apr 2022. There was 1 interview round.

Round 1 - HR 

(4 Questions)

  • Q1. What makes you interested in this job
  • Q2. Can you manage the situation diplomatically
  • Ans. 

    Yes, I can manage the situation diplomatically.

    • I have experience in handling difficult situations with tact and diplomacy.

    • I always try to understand the other person's perspective and find common ground.

    • I communicate clearly and respectfully, while also being assertive when necessary.

    • I have successfully resolved conflicts between team members and clients in the past.

    • For example, when a client was unhappy with our servi...

  • Answered by AI
  • Q3. What is your strength
  • Q4. Are u ready to go beyond the limits

Interview Preparation Tips

Interview preparation tips for other job seekers - Be straight forward and honest while speaking with management.

I applied via Naukri.com and was interviewed in May 2020. There was 1 interview round.

Interview Questionnaire 

2 Questions

  • Q1. Asked about previous company work style. rolls and responsibilities
  • Q2. Asked about how to deal with customers

Interview Preparation Tips

Interview preparation tips for other job seekers - be confident don't get excited keep calm and give a matured answers one main thing don't give heavy build-up it will impact to other rounds of selection

Interview Questionnaire 

6 Questions

  • Q1. Self Introduce please?
  • Q2. Family bacgrounds?
  • Q3. Why you left your last job?
  • Q4. You can do this role?
  • Q5. What is your salary expetion ?
  • Q6. How many days you join

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Ars Steels Sales & Marketing Reviews and Ratings

based on 1 review

3.0/5

Rating in categories

3.0

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3.0

Work-Life balance

2.0

Salary & Benefits

1.0

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1.0

Company culture

2.0

Promotions/Appraisal

2.0

Work Satisfaction

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