ARKA Softwares & Outsourcing Sr. SEO Interview Questions, Process, and Tips

Google releases updates frequently, but some recent ones include the Page Experience update and the passage ranking update.

• Page Experience update focuses on user experience metrics like loading speed and interactivity.

• Passage ranking update allows Google to better understand and rank specific passages within a page.

• Other recent updates include the spam update, product reviews update, and core algorithm update.

• Google al...read more

Content is important in SEO because it helps search engines understand the relevance and value of a website.

• Content provides information to search engines about the topic and purpose of a website.

• High-quality content attracts more organic traffic and improves user engagement.

• Well-optimized content with relevant keywords helps improve search engine rankings.

• Content can earn backlinks from other websites, which enhances ...read more

My strategy involves conducting thorough keyword research, optimizing on-page elements, building quality backlinks, and regularly creating fresh, relevant content.

• Conduct thorough keyword research to identify high-volume, low-competition keywords

• Optimize on-page elements such as title tags, meta descriptions, and header tags

• Build quality backlinks from authoritative websites in the same niche

• Regularly create fresh, rel...read more

Organic traffic is important for a website as it brings in relevant and high-quality traffic that can lead to conversions and revenue.

• Organic traffic is free and sustainable

• It helps in building brand credibility and trust

• It brings in relevant traffic that is more likely to convert

• It provides valuable insights into user behavior and preferences

• Examples: Google, Bing, Yahoo

• Organic traffic can be improved through SEO stra...read more

SEO success can be measured through various metrics such as organic traffic, keyword rankings, conversion rates, and ROI.

• Organic traffic: Increase in organic traffic indicates improved visibility and reach.

• Keyword rankings: Higher rankings for target keywords lead to increased visibility and traffic.

• Conversion rates: Improved conversion rates indicate that the website is attracting the right audience and providing a go...read more

I approach keyword research by analyzing the target audience, competitors, and search trends.

• Identify target audience and their search intent

• Analyze competitor keywords and gaps

• Use keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs

• Consider long-tail keywords and related terms

• Monitor search trends and adjust strategy accordingly