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I appeared for an interview before Dec 2021.
I appeared for an interview before Jul 2016.
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I applied via LinkedIn and was interviewed before Dec 2020. There were 5 interview rounds.
SEM stands for Search Engine Marketing, which involves promoting websites by increasing their visibility in search engine results pages.
SEM involves paid advertising on search engines like Google and Bing
It includes strategies like keyword research, ad copywriting, and bid management
SEM can be used to drive traffic, increase brand awareness, and generate leads or sales
Examples of SEM platforms include Google Ads, Bing
Probability of a horse going out of a chessboard in 'n' steps.
The total number of possible moves for a horse is 8.
The probability of going out of the board depends on the position of the horse.
For example, if the horse is at a corner, the probability of going out of the board is higher.
The probability can be calculated using combinatorics and geometry.
I applied via Referral and was interviewed in Jan 2023. There were 3 interview rounds.
Easy and simple quest during round one. Easy to crack
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.
CPC (Cost Per Click) is the amount paid for each click on an ad.
CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.
ROI (Return on Investment) is the main KPI, calculating the revenue generated
I applied via Job Portal and was interviewed before Apr 2023. There were 3 interview rounds.
Test on Hackerrank SQL
Detailed discussion on use cases
45 min very easy MCQ test on hacker rank covering aptitude , MySQL and MS Excel topics.
Good
based on 1 interview
Interview experience
based on 7 reviews
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