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DCM is a Google ad server used for programmatic advertising. Different types of cost include CPM, CPC, CPA, and CPV.
DCM stands for DoubleClick Campaign Manager
Programmatic advertising is the use of software to buy and sell digital advertising
CPM (cost per thousand impressions) charges per 1,000 ad impressions
CPC (cost per click) charges per click on an ad
CPA (cost per acquisition) charges per conversion
CPV (cost per vi
I applied via Recruitment Consultant and was interviewed in Nov 2020. There were 3 interview rounds.
Reading a chart involves analyzing the data presented in the chart to identify trends and patterns.
Start by identifying the variables being measured on each axis
Look for any patterns or trends in the data
Pay attention to any outliers or anomalies
Consider the scale and units of measurement used
Compare and contrast different data sets if multiple are presented
Use the chart to support your analysis and draw conclusions
I appeared for an interview before Mar 2021.
I tend to overthink and can be too self-critical at times.
I often spend too much time analyzing details and can lose sight of the bigger picture.
I sometimes struggle with making decisions quickly due to overthinking.
I can be too hard on myself and take criticism too personally.
For example, in my previous job, I spent too much time perfecting a project and missed the deadline.
Another example is when I received construct...
Launching a new product involves several steps, from ideation to market launch.
Conduct market research to identify customer needs and preferences
Develop a product concept and create a prototype
Test the product with focus groups and make necessary adjustments
Create a marketing plan and determine pricing strategy
Launch the product and monitor sales and customer feedback
Make any necessary improvements or adjustments based...
Primary research is original research conducted by the researcher, while secondary research is based on existing research.
Primary research involves collecting new data through surveys, interviews, experiments, etc.
Secondary research involves analyzing existing data from sources like books, journals, websites, etc.
Primary research is more time-consuming and expensive than secondary research.
Secondary research is useful ...
There are approximately 50-60 traffic signals between Aurangabad and Pune.
Consider the distance between Aurangabad and Pune is around 235 km.
Assuming an average distance of 4 km between two signals, there would be around 58-59 signals.
However, the number may vary based on the route taken and the traffic density.
Also, the number of signals may have increased or decreased over time due to road development projects.
Hence,...
I am a highly motivated individual with a passion for problem-solving and continuous learning.
I have a degree in computer science and have worked as a software engineer for 3 years.
I enjoy taking on new challenges and have experience working in both team and individual settings.
In my free time, I enjoy reading books on technology and attending tech conferences to stay up-to-date with the latest trends.
I am also an avid...
Market research involves gathering and analyzing information about a target market to make informed business decisions.
Identify research objectives and target audience
Choose research methods (surveys, focus groups, etc.)
Collect and analyze data
Draw conclusions and make recommendations
Continuously monitor and update research
Example: Conducting a survey to determine customer satisfaction with a product
Example: Analyzing ...
I applied via Walk-in and was interviewed before May 2019. There was 1 interview round.
I applied via LinkedIn and was interviewed before Dec 2020. There were 5 interview rounds.
SEM stands for Search Engine Marketing, which involves promoting websites by increasing their visibility in search engine results pages.
SEM involves paid advertising on search engines like Google and Bing
It includes strategies like keyword research, ad copywriting, and bid management
SEM can be used to drive traffic, increase brand awareness, and generate leads or sales
Examples of SEM platforms include Google Ads, Bing
I applied via Campus Placement and was interviewed before Sep 2021. There were 2 interview rounds.
Quants reasoning and English grammar
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R.R. Donnelley