Amura Marketing Technologies Senior Executive Interview Questions and Answers

Q1. Reasons for the drop in CPM
Ans. 
Possible reasons for drop in CPM include seasonality, changes in ad inventory, shifts in audience demographics, and increased competition.
• Seasonal fluctuations in advertising demand

• Changes in available ad inventory

• Shifts in audience demographics affecting targeting effectiveness

• Increased competition leading to lower bids
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Q2. Types of floor in GAM
Ans. 
Types of floors in GAM include carpet, hardwood, tile, and laminate.
• Carpet

• Hardwood

• Tile

• Laminate
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Q1. About datorama explain how it works
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Q2. More about digital marketing
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Q1. Are you planning pregnancy?
Ans. 
It is not appropriate to ask about pregnancy in a job interview as it is a personal matter.
• Politely redirect the conversation back to your qualifications and experience

• Explain that personal matters such as family planning are not relevant to the job

• Express that you are focused on your career and committed to your work
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Q2. Are you comfortable working late nights?
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Basic DSA question. Searching and Sorting using LL, Array, other basic ds

Q1. Coding Questions Explanation, HR Policies, Technical Python java Questions
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Q1. Difference between SQL and PL/SQL
Ans. 
SQL is a standard language for managing relational databases, while PL/SQL is Oracle's proprietary extension for SQL with procedural features.
• SQL is a standard language used to manage and manipulate relational databases.

• PL/SQL is Oracle's proprietary extension to SQL that adds procedural programming capabilities.

• SQL is used for querying and updating data, while PL/SQL is used for writing stored procedures, functions, a...read more
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Q2. What is trigger
Ans. 
A trigger is a special kind of stored procedure that is automatically executed when certain events occur in a database.
• Triggers can be used to enforce business rules, perform data validation, or automate tasks.

• Examples of trigger events include INSERT, UPDATE, and DELETE operations on a table.

• Triggers can be defined to execute before or after the triggering event.
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