AdSparx Media Buyer Interview Questions and Answers

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience.

• Native ads blend in with the content of the platform they appear on

• They are designed to match the look and feel of the platform

• They can be in the form of sponsored content, promoted posts, or in-feed ads

• Examples include sponsored articles on news websites or promoted posts on social media

Impression share is the percentage of times your ad is shown out of the total number of times it could be shown.

• Impression share is a metric used in online advertising.

• It measures the percentage of times your ad is shown compared to the total number of times it could be shown.

• It can be used to identify opportunities to increase ad exposure.

• Impression share can be calculated at the campaign, ad group, or keyword level.

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Ad relevancy is checked through various methods including keyword targeting, audience targeting, and ad performance analysis.

• Use keyword targeting to ensure the ad is relevant to the search query

• Utilize audience targeting to show the ad to the right people

• Analyze ad performance to see if it is resonating with the target audience

• Consider the context of the ad placement to ensure it is relevant to the content

• Regularly re