Acuity Knowledge Partners Senior Research Associate Interview Questions and Answers

Logical reasoning and intelligence

Writing a research report on telecom industry.

Q1. Difference in Venture Capital and Private Equity? IPO process
Ans. 
Venture capital focuses on early-stage companies with high growth potential, while private equity invests in established companies to improve operations and profitability.
• Venture capital typically invests in startups or early-stage companies with high growth potential

• Private equity invests in established companies to improve operations and profitability

• Venture capital investors often take equity stakes in exchange for ...read more
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Q1. Tell me about yourself
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Q1. What is ESG ?
Ans. 
ESG stands for Environmental, Social, and Governance. It is a set of criteria used to evaluate a company's performance in these areas.
• Environmental criteria focus on a company's impact on the environment, such as carbon emissions, waste management, and resource conservation.

• Social criteria assess how a company manages relationships with employees, suppliers, customers, and the communities in which it operates.

• Governanc...read more
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Q2. What is Environment? How does a company affect the environment? Name a product which has a negative/positive effect upon our environment?
Ans. 
Environment refers to the surroundings in which an organism operates, including air, water, land, natural resources, flora, fauna, humans, and their interrelationships.
• A company can affect the environment through pollution, deforestation, waste generation, and resource depletion.

• Examples of products with negative effects on the environment include single-use plastics, fossil fuel-based vehicles, and chemical pesticides...read more
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Q3. What is waste management? Ways of getting a product/waste recycled???
Ans. 
Waste management involves the collection, transportation, and disposal of waste in an environmentally friendly manner. Recycling is a key component of waste management.
• Separate waste into categories like paper, plastic, glass, and metal for recycling

• Utilize recycling facilities or programs provided by local governments or organizations

• Encourage the use of recycled products to promote a circular economy

• Implement compost
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Q4. Do you know about any computer software?
Ans. 
Yes, I am familiar with various computer software programs.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)

• Experience with statistical analysis software such as SPSS or SAS

• Familiar with programming languages like Python or R

• Knowledge of data visualization tools like Tableau or Power BI
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Q5. Walk us through your C. V
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Q6. What is your short-term and long-term goal?
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Q1. What do you know about Ipsos?
Ans. 
Ipsos is a global market research and consulting firm known for providing data and insights to help clients make informed decisions.
• Ipsos is one of the largest market research firms in the world.

• It offers a wide range of research services including advertising research, customer satisfaction, and public opinion polling.

• Ipsos conducts surveys and studies to gather data on consumer behavior, market trends, and social iss...read more
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MCQ basic CAT level questions, qunats was a lil tough but managebale.

Q1. Tell me about yourself
Ans. 
I am a research analyst with a strong background in data analysis and market research.
• I have a Bachelor's degree in Economics with a focus on statistical analysis

• I have experience using various research methodologies such as surveys, interviews, and data mining

• I have worked on projects analyzing consumer behavior trends and market competition

• I am proficient in statistical software like SPSS and Excel for data analysis
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Q2. Why choose Kantar?
Ans. 
Kantar offers a diverse range of research opportunities and a global presence, making it an attractive choice for a research analyst.
• Kantar provides access to a wide variety of industries and sectors for research analysis.

• The company has a strong global presence, offering opportunities to work on international projects.

• Kantar is known for its innovative research methodologies and cutting-edge technology.

• The company val...read more
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Q1. Normal question like introduction and about qualification, working experience
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Q1. About role that they were looking for.
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Logical reasoning, Data interpretation, Math & English

Q1. How many soap are sold in your city (Guesstimate)
Ans. 
It is difficult to provide an exact number without specific data, but an estimate can be made based on population size, average household size, and consumption habits.
• Estimate based on population size of the city

• Consider average household size and consumption habits

• Look at sales data from local stores or manufacturers for a rough estimate
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Q2. Market research related questions
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Q1. Knowledge of Excel
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Q2. Why do you want to join Nielsen
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General aptitude test

Q1. 1:1 technical round
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Q1. Salary discussion
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Q1. All about cv and basics of competitive intelligence
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Q2. About the projects you have done
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