Upstox Senior Brand and Marketing Manager salaries in Mumbai

Likes

...ritating emails, HR follow-ups for the same and so a lot of time is saved there. But for the annual variable pay, you do need to conjecture something up.

Dislikes

Lack of both product culture & engineering culture. Strategies and focus change week on week, month on month. Product has a dotted line reporting to engg which over time seems to be converting to a full line. With no clear direction, product rarely ships any impactful features and there is a constant struggle to catch-up with competition. It seems the primary aim/strategy is to get new users via marketing with minimum efforts into retention. There is no goal-setting process at quarter or annual level.

Likes

Good WLB, good pay structure

Dislikes

Company has no vision. Its literally catching up with every other broker on the street. One day you copy Zerodha, on the another day you copy Groww. Its just sad to see the wasted potential of this company. I blame the leadership who promoted people from non-product backgrounds to product leadership and they are ruining the company. Every team works in silos which exasperates the problem

Likes

1. Receive salary on time 2. Holidays granted without any hiccups 3. Office is located in front of the station

Dislikes

1. Hybrid model discontinued 2. Long and unscheduled working hours 3. Management and managers unwilling to listen to feedback 4. Poor appraisals

Likes

Fast pace environment, exposure to stock market, live user feedback on app as app is live on play store, experienced managers

Dislikes

Low salary hikes, might end wfh, only focused on stock market - restricted domain

Likes

Goos pay. You can thrive if u r going by reference from someone head or director level. You can seat and throw random nonsense at the engineers.

Dislikes

No work life balance. Too many levels of people managers and few implementors. In the name of process they play favorites. Too many noise makers instead of helping or assisting to solve a problem they simple run skeleton dedicated crew thin and hang them dry. Technology head is petty and very biased and demoralizing. No sense of Saturday or sunday anytime call happens. People with connections with heads only make noise but when real work is question blame is put on already burdened developers.