MCaffeine Assistant Brand Manager salaries in India

Likes

Only employee here are good

Dislikes

Founder has no vision, has no knowledge, has family members everywhere in the company. Running out of funds, he only pretends to be boss all the time, and knows nothing, has few juniors from college and says them my ppl all the time, worst company worst culture

Likes

The office location is nice

Dislikes

The founder has their own favouritism, There is no fixed working hours other than reaching office. Very bad culture, toxic environment, depression Office vibe(it's looks like black and white flim). The hr is also rude to people , when try speaking to them. Please do not join mcaffeine.

Likes

It's one of those places where the management is as bad as the coworkers are great. I met some really amazingly talented people and had the opportunity to work with and learn from them. If you're planning on joining, find yourself a bunch of those people and don't let go of them, they'll help you hold on to the semblance of sanity through the rare highs and the persistent lows of your time there. Also, a special mention for the Goa office!

Dislikes

Here it goes... Ever heard of the saying, "Blind leading the blind"? Well then, welcome to the world of mCaffeine! Or should I say, the "mCaffeine family"? Well more on that later. So, let's first start with the work hours. You've got to clock in by 9. But but but the clock out time? You're kidding, right! We're all here to hustle and irrespective of when you leave the office you should be right there at your desk bright and shiny (no one cares) at (you guessed it) 9 AM SHARP! The founders, well a few to be very specific, they don't know your names, well, unless you're the Chosen Ones (I'm pretty sure you've read about them already here or somewhere). But they'll know exactly how many breaks you took, with whom you took them, and how long those were for. Sorry I got a little distracted. We were talking about blind leading blind, right? Okay, so here goes. You heard of a pendulum? The one that keeps swinging to and fro? Well, that's exactly how we got feedbacks and reviews— well, I'm only speaking for my team, I don't know about the rest, pretty sure that's how it was with everyone. If today they want something, you can rest assured that tomorrow (if not earlier )they'll want something else that's the exact polar opposite of it. Usually there'll be no data to back things up, except for "it isn't really performing well". Ask them what's the definition of "well", there will be talks of trying to streamline a process with teams to get numbers, but so far, I've never seen it happen. If you do, please let me know, or you know what, don't. Moving on. You believe in love at first sight? No? We'll, here, you will! If they like you on your Day 1, "Congratulations you're a Plastic!", otherwise, you've just secured your name in their "Burn Book", and then all I can say is, good luck on making it through your time there (Ek free advice doon? Lena hai toh lo, warna chhod do— Bhaago!). It's not all bad though! Every now and then, you'll be called in and in not so many words (just an hour or so) they'll call you to tell you "Aal Ijj Well". I mean they'll be more articulate about it, crack some really unfunny jokes— the whole schbang and then, you guessed it, find some way or the other to mention the Chosen Ones (the ones they fall in love with, at first sight, yeah them). Sometimes they'll even organize tea and samosas in the pantry for afterwards. And now, the most favourite bit (or should I say, the least?)— the Chosen Ones. Remember the "family" I was talking about? Let's get to it! So yeah, it's a group of carefully handpicked individuals. And how do you qualify? Well, it's pretty simple actually! You could be family, I mean the real family, you know a husband, a wife, a sister, and so on. Or even better, you're a batchmate, a junior or a passout from the same schools or college. And the last one, listen carefully because if you didn't fit into the first two, you could very well try to fit into this one, you could be a "best friend". And what do these Chosen Ones do? Well, I'm a little unclear on that! You see, they're all actually very busy. Doing what? You'll never know. But every now and then, one or the other of these golden kids get a shoutout (or ten), at a Town Hall or the company's LinkedIn page, and sometimes, even both— but you've got to become the most favourite child for that and I haven't cracked the mantra for it yet. And now, the most important bit! Here's where I ask you, are you ready to let go of your peace of mind and go on this adventure ride to collect truckloads of trauma as experience points, every day? If yes, go ahead! In that case, I wish you great luck and recommend you to look up good therapists near you. But you know what, you won't even have time for that. You might think you'll have the weekends at least. I'd say stop thinking— your weekends (albeit not all but most of them) will be peppered with calls about updates that could maybe wait till Monday. You know what, they might even call you over to the office in case you're not doing anything on Saturday! Now, as a pro-tip, I'd recommend you, don't think! Just execute and pray that they'll remember what they asked you to do in the previous meeting and they're in a somewhat good mood. But, it's not all bad, I'll admit. You could be lucky enough of you found a good manager there (I did) but, with the way things are, I'm not sure how long such individuals would stick around for. This species, although very rare are the people who'll guide you across the landmines and teach you how to tread for minimal damage to your emotional and psychological well-being. The best tip I have for you, is don't go. And if you did, the next best thing for you to do would be to have a back-up plan because in case they didn't get rid of you, you most definitely would like to get rid of them.

Likes

Talented Co-workers

Dislikes

Firstly let me tell you that the recent positive reviews on the platform are forced reviews. In Reality, the company is in shambles and employees are put under the bus to somehow hold the rope. There are 2 major things lacking in the culture - Recognition & Respect. They have started to follow "Do it for the gram" strategy to lure naive joinees. For the old ones, this sinking ship is giving punctured life vests in the name of ESOPs. Its not mentally healthy to work for mCaffeine and if Self Respect matters to you, strictly avoid wasting your critical time here.

Likes

I've been incredibly impressed with the dynamic environment of the company. One of the things that I most love about working here is the opportunity to be a part of the team that is truly passionate.