SEO Sem Analyst Interview Questions and Answers

CPC stands for Cost Per Click and it is a metric used in online advertising to measure the cost of each click on an ad.

• CPC is calculated by dividing the total cost of a campaign by the number of clicks it receives.

• Higher CPCs can indicate more competition for keywords or a less optimized campaign.

• Lower CPCs can result in more cost-effective campaigns and higher ROI.

• For example, if a campaign costs $100 and receives 50 clicks, the CPC would be $2.

Different types of keywords include short-tail, long-tail, broad match, exact match, and phrase match.

• Short-tail keywords are typically one or two words long, such as 'shoes'.

• Long-tail keywords are longer phrases, such as 'best running shoes for women'.

• Broad match keywords trigger ads for similar phrases and variations, like 'running shoes'.

• Exact match keywords trigger ads only for the exact term, like 'black running shoes'.

• Phrase match keywords trigger ads for phrases that i...read more