Senior Territory Sales Incharge Interview Questions and Answers

Sales is the process of selling products or services, while marketing is the broader strategy of promoting and creating awareness about those products or services.

• Sales involves direct interaction with customers to generate revenue.

• Marketing focuses on market research, advertising, branding, and creating customer demand.

• Sales is a subset of marketing, as it is one of the tactics used to achieve marketing goals.

• Sales is more transactional, while marketing is more relationship-...read more

Milk is a nutrient-rich liquid produced by mammals. Homogenisation is a process of breaking down fat globules to create a uniform texture.

• Milk is a source of calcium, protein, and other nutrients.

• It is produced by mammals such as cows, goats, and sheep.

• Homogenisation is a process of breaking down fat globules in milk to create a uniform texture.

• This process involves forcing milk through a small opening at high pressure.

• Homogenised milk has a longer shelf life and a smoother t...read more

Launching a new product involves strategic planning, market analysis, and effective execution to capture market share.

• Conduct thorough market research to identify target audience and competitors. For example, use surveys or focus groups.

• Develop a unique value proposition that differentiates the product from competitors. For instance, highlight superior features or benefits.

• Create a comprehensive marketing strategy that includes digital marketing, social media, and traditional...read more

Distributor ROI measures the profitability of investments made by distributors in a specific territory.

• ROI = (Net Profit / Total Investment) x 100. For example, if a distributor invests $10,000 and earns $15,000, ROI = (5,000 / 10,000) x 100 = 50%.

• Consider both direct and indirect costs in total investment, such as marketing expenses, inventory costs, and operational expenses.

• Track sales growth over time to assess the effectiveness of distributor strategies. For instance, a 2...read more

To increase our product range in Urc, we can conduct market research, analyze customer needs, collaborate with suppliers, and introduce new product lines.

• Conduct market research to identify gaps in the market and potential opportunities for new products

• Analyze customer needs and preferences to understand what products would be most appealing to them

• Collaborate with suppliers to develop new products or expand existing product lines

• Introduce new product lines based on market re...read more