Product Development Executive Interview Questions and Answers

Influencer marketing is an underrated trend.

• Influencer marketing can be more cost-effective than traditional advertising.

• Influencers can help build brand awareness and credibility.

• Influencer marketing can reach niche audiences that traditional advertising may miss.

• Examples: Glossier's use of micro-influencers, Daniel Wellington's use of Instagram influencers.

It can be effective, but it depends on the target audience and the approach used.

• Email cold calling can be effective for certain industries and target audiences.

• Personalization and relevance are key to success.

• A/B testing different approaches can help optimize results.

• It's important to comply with anti-spam laws and regulations.

• Other lead generation strategies should also be considered and tested.

• Examples of industries where email cold calling can be effective include B2B sof...read more

The best idea to launch a new product in a new market is to conduct market research, create a unique value proposition, and leverage social media.

• Conduct market research to understand the target audience and competition

• Create a unique value proposition that differentiates the product from competitors

• Leverage social media to create buzz and generate interest

• Offer promotions or discounts to incentivize early adopters

• Partner with influencers or industry experts to promote the pr...read more

The design used for field trials depends on the specific objectives and requirements of the trial.

• The design may be randomized to minimize bias and ensure representative results.

• Common designs include parallel group design, crossover design, and factorial design.

• The sample size and duration of the trial should be determined based on statistical power calculations.

• Blinding and placebo control may be incorporated to minimize bias and assess the effectiveness of the product.

• The ...read more

Sale to seller involves negotiating and convincing them of the product's value. To save oneself in a competitive market, one must focus on differentiation and customer satisfaction.

• Understand the seller's needs and tailor the pitch accordingly

• Highlight the unique features and benefits of the product

• Offer competitive pricing and incentives

• Provide excellent customer service to build loyalty

• Continuously innovate and improve the product to stay ahead of competitors

To visit the market, conduct market research, identify target customers, develop a marketing strategy, and execute it effectively.

• Conduct market research to understand customer needs, preferences, and market trends

• Identify target customers based on demographics, psychographics, and buying behavior

• Develop a marketing strategy that aligns with the company's goals and objectives

• Execute the marketing strategy through various channels such as advertising, promotions, and social me...read more

Suitability of process should match the artwork to ensure quality and consistency.

• The process should be able to reproduce the artwork accurately.

• The process should be able to handle the materials used in the artwork.

• The process should be able to meet the required quality standards.

• Examples: printing process for packaging, embroidery process for apparel.