Performance Marketing Manager
Performance Marketing Manager Interview Questions and Answers for Freshers
Q1. How can you optimise pmax campaign
Optimise pmax campaign by analyzing data, testing different strategies, and adjusting targeting
Analyze campaign data to identify underperforming areas
Test different ad creatives, messaging, and targeting options
Adjust bidding strategies based on performance data
Utilize A/B testing to compare different approaches
Optimize landing pages for better conversion rates
Q2. What is attribution model
An attribution model is a rule or set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
Attribution models help marketers understand the impact of different marketing channels on conversions.
Common attribution models include first touch, last touch, linear, time decay, and position-based models.
Each attribution model has its own strengths and weaknesses, and the choice of model can significantly impact marketing strat...read more
Performance Marketing Manager Jobs
Interview Questions of Similar Designations
Interview experiences of popular companies
Calculate your in-hand salary
Confused about how your in-hand salary is calculated? Enter your annual salary (CTC) and get your in-hand salary
Reviews
Interviews
Salaries
Users/Month