Performance Marketing Manager

Performance Marketing Manager Interview Questions and Answers for Freshers

Updated 19 Jun 2024

Q1. How can you optimise pmax campaign

Ans.

Optimise pmax campaign by analyzing data, testing different strategies, and adjusting targeting

  • Analyze campaign data to identify underperforming areas

  • Test different ad creatives, messaging, and targeting options

  • Adjust bidding strategies based on performance data

  • Utilize A/B testing to compare different approaches

  • Optimize landing pages for better conversion rates

Q2. What is attribution model

Ans.

An attribution model is a rule or set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.

  • Attribution models help marketers understand the impact of different marketing channels on conversions.

  • Common attribution models include first touch, last touch, linear, time decay, and position-based models.

  • Each attribution model has its own strengths and weaknesses, and the choice of model can significantly impact marketing strat...read more

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