Google Adwords Analyst Interview Questions and Answers

Campaigns are added to the account by creating new campaigns within the Google Adwords platform.

• Campaigns can be added manually by selecting the 'New Campaign' option in the Adwords dashboard.

• Campaigns can also be added through bulk uploads using spreadsheets or third-party tools.

• Each campaign is associated with specific settings, targeting options, and ad creatives.

• Campaigns can be organized into different ad groups to better manage and optimize performance.

Bid strategy is a set of rules and goals used to determine how much to bid on keywords in online advertising campaigns.

• Bid strategy helps optimize ad spend and maximize ROI

• Common bid strategies include manual CPC, target CPA, and enhanced CPC

• Bid strategies can be adjusted based on campaign goals and performance metrics