Digital Accounts Executive Interview Questions and Answers

CTR stands for Click-Through Rate. It is a metric used to measure the success of an online advertising campaign.

• CTR is calculated by dividing the number of clicks on an ad by the number of impressions it receives.

• Formula: CTR = (Clicks / Impressions) * 100

• For example, if an ad receives 1000 impressions and gets 50 clicks, the CTR would be 5%.

• CTR is an important metric to evaluate the effectiveness of an ad campaign and the relevance of the ad to the target audience.

• A higher C...read more