Deputy Research Manager
Deputy Research Manager Interview Questions and Answers
Updated 23 Aug 2023
Q1. How do you calculate brand equity
Ans.
Brand equity is calculated by assessing the value of a brand based on consumer perception, brand awareness, brand loyalty, and brand associations.
Calculate brand value based on consumer perception and brand awareness
Assess brand loyalty through customer retention rates and repeat purchases
Evaluate brand associations by analyzing the positive or negative attributes linked to the brand
Consider factors such as market share, brand reputation, and brand differentiation
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