Deputy Research Manager

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Deputy Research Manager Interview Questions and Answers

Updated 23 Aug 2023

Q1. How do you calculate brand equity

Ans.

Brand equity is calculated by assessing the value of a brand based on consumer perception, brand awareness, brand loyalty, and brand associations.

  • Calculate brand value based on consumer perception and brand awareness

  • Assess brand loyalty through customer retention rates and repeat purchases

  • Evaluate brand associations by analyzing the positive or negative attributes linked to the brand

  • Consider factors such as market share, brand reputation, and brand differentiation

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