Data Consultant

Data Consultant Interview Questions and Answers

Updated 19 May 2024

Q1. The company wants to launch a premium credit card. How would you strategise to target the right customer segment? Complete thought process around the case was asked.

Ans.

To target the right customer segment for a premium credit card, I would analyze customer data, conduct market research, and create targeted marketing campaigns.

  • Conduct market research to identify potential customer segments who are likely to be interested in a premium credit card.

  • Analyze existing customer data to understand spending habits, income levels, and credit history to identify potential target segments.

  • Create targeted marketing campaigns that highlight the benefits a...read more

Q2. How would ONDC impact Amazon?

Ans.

ONDC would impact Amazon by increasing competition and potentially leading to lower prices for consumers.

  • ONDC would introduce more competition in the online retail space, forcing Amazon to innovate and improve its services to stay ahead.

  • Amazon may need to lower prices or offer better deals to compete with other online retailers on the ONDC platform.

  • ONDC could also provide Amazon with opportunities to reach new customers and expand its market share.

  • Amazon may need to adjust it...read more

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