CRM Consultant Interview Questions and Answers for Freshers

A lead is a potential customer who has shown interest in a product or service. Hot, warm, and cold leads refer to the level of interest and likelihood of conversion.

• A hot lead is someone who has expressed a strong interest in a product or service and is likely to make a purchase soon.

• A warm lead is someone who has shown some interest in a product or service but may need more information or time before making a purchase.

• A cold lead is someone who has shown little to no interes...read more

CRM stands for Customer Relationship Management. It is a strategy for managing interactions with customers and potential customers.

• CRM helps businesses to improve customer satisfaction and retention.

• It involves collecting and analyzing customer data to better understand their needs and preferences.

• CRM software is used to automate and streamline customer interactions.

• Examples of CRM software include Salesforce, HubSpot, and Zoho CRM.

Plugins are software components that add specific functionalities to an existing software application.

• Plugins are often used in CRM systems to extend the functionality of the core system.

• They can be developed by the CRM vendor or third-party developers.

• Examples of plugins include integrations with external systems, custom workflows, and data validation rules.

An interface is a point of interaction between two systems or components.

• Interfaces define how different components or systems can communicate with each other

• They provide a set of rules and protocols for communication

• Interfaces can be physical, such as a USB port, or software-based, such as an API

• They allow for interoperability between different systems and components

• Examples of interfaces include user interfaces, network interfaces, and programming interfaces