Zepto's PR Strategy: From 'Pills' to Pet Names – Progress?🤷‍♂️

Someone said, 'No publicity is bad publicity.' Zepto seems to be testing that theory, calling a woman 'cutie' in a notification, which rightfully drew criticism. But hey, after last week's 💊 push notification, this feels like progress! 😅 At least Zepto's improving!

a chat and email support executive

5mo

Last Friday evening, when I was shopping for my brother's wedding, I suddenly saw this notification by Zepto, and I kid you not—it did scare me at first. Anyone can imagine that meeting notification horror after work hours can make your mood go from 100 to minus in a minute. saw this meeting invite then saw Aarya & panner!! Wow I mean I won't order paneer for this very notification but was Zepto able to grab my attention??? sure yes because who wouldn't pay attention to a work meeting invite that popped up on your screen that too during a weekday!!! smart play by Zepto!!!

anjanadmi

5mo

student at

Jamia Millia Islamia

Zepto and Blinkit : order something from us. Me : clicks on notification Zepto and Blinkit: not serviceable in your area Me : 🤡🥲

swagpumpkin

5mo

An Ops Executive

Pill notification was beyond everyone's expectation

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