Gokaldas Intimatewear

Independent, confident and with a mind of her own- today’s Indian woman is our definition of fabulous and fabulous is all that we want you to feel, in Enamor. Launched in 2001 as a joint venture between Gokaldas Images Private Limited and Barbara of Paris, our journey has always been about giving women premium lingerie at unmatched comfort. With the help of Barbara’s expertise, backed by Gokaldas’s experience, Enamor has been instrumental in elevating lingerie from a basic requirement to an exquisite essential. We’ve always believed that lingerie is the most intimate expression of a woman’s style and that’s precisely why we’ve worked so hard in creating size-inclusive collections. We spoke to 4000 Indian women, we conducted fitting sessions across the country, we compiled the definitive 5 point fitting system- all to give you the right lingerie for your right size. We don’t and neither should you, underestimate the transformation lingerie can bring to your life. It enhances your confidence and gives you the support to own your fabulous. Majority of our staff are women and all of them are working towards meeting the evolving needs of the modern Indian woman. Our brand is built entirely around you and enabling you to express yourself to the fullest. The Enamour Style Studio, a one-of-a-kind initiative, is a training session for our entire team from the merchandisers to the marketers and designers with our fitting consultants. We’re all ears for customer feedback and keep incorporating it into new styles for the modern lingerie customer. Impeccable fitting, unmatched comfort and exclusive styles are just a few of the reasons why we are such a hot favourite. Our inclusively sized, exquisitely designed collections speaks for us and our attempt to support each of you in flaunting your style. In our decade long journey, we have won numerous Awards and Recognitions for our commitment to celebrating the fabulous in each and every woman. Voted Superbrand for the third year in a row, we’ve not only won praises from the industry but also the love and loyalty of our customers too. And so, you can be rest assured. When you choose Enamor you are choosing an experience that is crafted to help you feel fabulous inside out.