CASIO COMPUTER

CASIO COMPUTER wants a watch on every wrist and a handheld computer in every pocket. The firm makes a wide range of electronics for consumers, including calculators, cell phones, digital cameras, portable TVs, watches, and musical keyboards. CASIO COMPUTER also manufactures computing and communications devices, like PDAs and electronic cash registers. The company seeks out superlatives when creating products: The G-Shock watch (launched in 1983) boasted it was the toughest (able to survive a three-story drop) and the EXILIM camera (2002) claimed to be the world's thinnest (roughly the size of a credit card). The three younger brothers of late founder Tadao Kashio continue to run CASIO COMPUTER.