Corporate Marketing Executive

Role & responsibilities

Formulate and propose various Marketing strategies in accordance to corporate policy to Marketing Head.

• Take care of all the publishing material of the hospital namely: information booklet, leaflets, handbills, brochure, and other related materials. These shall include the content, design, creativity and proof reading etc.
• The Workflow of the system shall be mapped and discussed with Marketing Head for proper system and planning.
• Plan and schedule a meeting with the representative of present and prospective corporate clients, after acquiring the proper details about the suitability of the time of corporate client, with Marketing Head & General Manager.
• Conduct regular follow-up of all the Prospective Corporate clients who have received our information folder.
• Maintain all the bills related to the Corporate and follow-up should be carried out for the payment of the outstanding.
• Plan various activities as per the phase wise Marketing Strategic plans.
• Execute the various activities planned as per the phase wise Marketing plans for example, CMES, Workshops Camps, Patient Education Program, Life Style Management Program Etc.
• Carry out Research activity related to marketing plan evolved.
• Explore newer geographical area new markets, for customer target for hospital.
• Explore new service feasibility for business plan.
• Regular fieldwork to understand and develop sound marketing plan.
• Submit the monthly detailed report of the activity to the management.
• Weekly progress report should be submitted in brief to management about the activities assigned.
• Support in all marketing purposes to the Head Marketing.

Patient Feedback:

• Take round in the hospital and take a personal feedback from the patient and relative if applicable at a regular interval
• Visit corporate for regular follow up calls their feedback is taken and reported to Administration.

Preferred candidate profile

Minimum 3 years of experience in Corporate Marketing Profile