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Engaged Employer

Zycus Infotech

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3.0

based on 414 Reviews

135 Zycus Infotech Jobs

Lead Manager- Marketing

Zycus Infotech Pvt Ltd

3.0

based on 414 Reviews

8-12 years

Bangalore / Bengaluru

1 vacancy

Lead Manager- Marketing

Zycus Infotech

posted 30d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Event Management SEO Social Media Marketing Email Marketing Market Research

+ 4 more

Job Description

We are seeking a dynamic and experienced Marketing Manager to join our team. The Marketing Manager will be responsible for developing and executing marketing strategies to increase brand awareness, generate leads, and drive revenue growth. This role requires a strategic thinker with a strong understanding of digital marketing, content creation, and market analysis.

Key Responsibilities:

Strategic Planning: Develop and implement comprehensive marketing plans and strategies to achieve business objectives. This includes market research, competitive analysis, and identifying target audiences.
Digital Marketing: Manage and oversee all digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing. Utilize analytics tools to measure and optimize campaign performance.
Lead Generation: Collaborate with the sales team to create lead generation strategies and campaigns. Develop and nurture a pipeline of qualified leads through various marketing channels.
Market Analysis: Analyze market trends and competitor activities to identify opportunities and threats. Provide insights and recommendations to the senior management team.
Budget Management: Create and manage marketing budgets, ensuring optimal allocation of resources. Monitor expenditures and ROI to ensure cost-effective marketing initiatives.
Content Creation: Oversee the creation of marketing materials, including brochures, presentations, case studies, whitepapers, and blog posts. Ensure all content aligns with brand messaging and positioning.
Event Management: Coordinate and manage events, webinars, and trade shows. This includes planning, promotion, execution, and post-event analysis.
Performance Monitoring: Monitor and report on the effectiveness of marketing campaigns, using data to drive continuous improvement. Develop KPIs and dashboards to track progress.
Relationship Building: Build and maintain relationships with key industry influencers, partners, and media. Leverage these relationships to enhance brand visibility and credibility.

Qualifications:

Education: Bachelor s degree in Marketing, Business Administration, or a related field. A Master s degree is a plus.
Experience: Minimum of 8 years of experience in marketing, preferably in the software or technology industry. Proven track record of developing and executing successful marketing campaigns.
Skills: Strong understanding of digital marketing tools and techniques. Excellent written and verbal communication skills. Ability to analyze data and make data-driven decisions. Strong project management skills with the ability to manage multiple projects simultaneously. Creative thinker with a passion for innovation and continuous improvement.
Technical Proficiency: Familiarity with marketing automation tools, CRM systems, and analytics platforms. Proficiency in Microsoft Office Suite and design software (eg, Adobe Creative Suite) is a plus.

Why Zycus?

Industry Leadership: Opportunity to work with a global leader in Cognitive Procurement software.
Innovative Environment: Collaborative and innovative work environment that encourages creativity and growth.
Competitive Compensation: Competitive salary and benefits package, including health insurance, retirement plans, and performance bonuses.
Professional Development: Opportunities for professional growth and development through training programs, workshops, and conferences.

Employment Type: Full Time, Permanent

Read full job description

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People are getting interviews at Zycus Infotech through

(based on 43 Zycus Infotech interviews)

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46%

21%

16% candidates got the interview through other sources.

High Confidence

What people at Zycus Infotech are saying

1.0

Rating based on 2 Marketing Manager reviews

Anonymous · Marketing in Mumbai

Likes

Nothing

Dislikes

There is no job security or hire-and-fire policy; I have seen a person removed from posts with no proper reason just a day before confirmation was due. There is too much work pressure, and marketing's senior management is clueless; they keep changing tracks. There are very few increments, and expectations are huge. Keep on changing the martech platform and making everyone rework.

Read 2 reviews