Salesforce Crm And Marketing Automation

Key ResponsibilitiesCRM Administration & Automation (Salesforce)

• Serve as the primary Salesforce administrator, managing custom objects, fields, workflows, and automation rules.
• Create and optimize reports & dashboards to provide visibility into pipeline, sales performance, and marketing impact.
• Design and implement CRM automation to streamline sales processes and improve efficiency.
• Maintain data hygiene and lead a data enrichment strategy using relevant tools.
• Support sales qualification and scoring models, ensuring alignment with marketing & sales teams.
• Enable seamless integration of CRM with other RevOps and marketing tools.

Marketing Automation & Demand Generation

• Manage and optimize marketing automation platforms (Marketo, Eloqua, HubSpot) to ensure lead nurturing and engagement.
• Own lead scoring and routing workflows to improve handoff between marketing and sales.
• Collaborate with demand generation teams to execute targeted campaigns and measure pipeline influence.
• Ensure marketing attribution models are correctly implemented in CRM & automation tools.

Revenue Operations & Business Intelligence

• Support Revenue Operations tools like Clari, providing sales teams with real-time forecasting insights.
• Work with Demandbase to enhance account-based marketing (ABM) strategies.
• Develop sales funnel analytics, monitoring conversion rates across MQL, SQL, SAL, and Closed Won/Lost stages.
• Leverage CRM and automation insights to identify sales bottlenecks and recommend process improvements.

Integrations & Data Management

• Ensure seamless integration between CRM, marketing automation, ABM, and sales engagement tools.
• Collaborate with IT and RevOps to implement API-based integrations between Salesforce and third-party platforms.
• Drive data standardization and enrichment across platforms, ensuring clean and actionable insights.