Marketing Operations Manager

The Marketing Operations Manager is responsible for ensuring the efficiency, effectiveness, and optimization of the marketing departments processes, reporting, technology stack, and overall performance.
This role manages the day-to-day marketing operations, including overseeing marketing automation tools, CRM systems, analytics, reporting and workflows to ensure that marketing campaigns are delivered on time and within budget.
The Marketing Operations Manager also plays a critical role in ensuring that the marketing team is equipped with the resources and data they need to maximize campaign performance and ROI.
In this function, you will be responsible for the following: Marketing Tech Management: Manage the marketing tech stack, ensure integration, and train teams on tools.
Campaign Optimization: Implement workflows for efficient campaign execution and ongoing process improvement.
Data & Analytics: Track and report KPIs, build dashboards, and ensure data accuracy for insights and alignment.
Budget & Resource Management: Oversee budget allocation, track performance, and forecast future needs for ROI.
Performance Improvement: Identify and resolve process bottlenecks for enhanced efficiency and outcomes.
Collaboration & Leadership: Liaise with cross-functional teams and guide marketing on best practices and improvements.
For you to become part of AMINAs journey, we require the following set of experience: 5-8+ years in marketing operations, or a similar role focused on optimizing marketing processes, managing technology, and delivering operational efficiency.
Strong understanding of marketing technology platforms (e g, CRM systems like Dynamics, marketing automation tools like HubSpot or Marketo), and the ability to integrate and manage these systems.
Ability to collect, analyse, and report on marketing data, with proficiency in tools like Google Analytics, PostHog or other reporting platforms.
Strong project management skills with experience leading complex global marketing initiatives from start to finish, ensuring timely and successful execution.
Experience working with product, sales, finance, IT, and other teams to ensure alignment and smooth execution of marketing campaigns.
Proven experience in process optimization and implementing scalable workflows that improve overall marketing performance.
Join our skilled team and together redefine finance.
We owe our exponential growth to our innovative and collaborate team spirit and talented workforce.
Every voice counts as we are always committed to learning from diverse perspectives and backgrounds because our people make the difference at AMINA Bank.
Regardless of your age, gender, belief, and background, at AMINA EVERYONE (E) is welcome!.
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