Employer Branding

Responsibilities

1. Partner with the Talent Acquisition, business leaders, Zinnov members to clearly define the employee value proposition to attract top talent while engaging and retaining current employees
2. Identify partners and platforms to help amplify and position the brand among prospective talent and current employees
3. Manage communications for internal and external campaigns and partner with relevant stakeholders such a HR and engineering leaders to drive initiatives (e.g. great places to work, hiring & social media campaigns, D&I initiatives, CSR events and any change program)
4. Drive all internal branding initiatives to keep high employee engagement and amplify the position of technology centre and its leaders within the organisation
5. Identify thought leadership initiatives & create engaging experiences through online mediums such as webinars, blogs, white papers, etc to amplify brand equity externally
6. Develop and manage recruitment campaigns in discussion with relevant stakeholders using an assortment of media, such as radio, print, billboards, websites, regular postal mail, and social media
7. Responsible to plan, established and oversee the companys social media presence on platforms such as Twitter, Facebook, LinkedIn, YouTube, Glassdoor and blogging websites
8. Effectively collaborate with customer for creating branding opportunities across relevant industry events globally including Zinnov events
9. Equally, understand the challenges with the brand and work to propose solutions
10. Consistently keep abreast of trends and changes in the industry and make required changes in employer branding strategy and execution

Requirements

• Experience in employer branding
• Proven track record in executing successful employer branding/marketing initiatives
• Established relationships with potential employer branding partners, eg. Platforms or branding organizations
• Ability to utilize metrics to demonstrate success in building /strengthening a companys employer branding proposition
• Experience in using data to tell compelling stories and securing buy-in
• Strong interpersonal skills, the gravitas to work effectively with a wide range of internal clients and partners of varying levels of seniority
• Ability to juggle multiple competing priorities, while remaining composed, thorough and detail orientated
• Resourceful able to think creatively and cost effectively
• Excellent research skills- always on top of industry changes and trends
• The ability to be agile and pivot at short notice
• Proactive, able to spot future trends and position the company to capitalize on these
• Passionate, proactive, solution orientated, creative and able to think and learn quickly
• Effectively communicate internally and externally

Education and Experience

• Bachelors degree in Commerce, Marketing, Advertising, Communication, or any related field. MBA/PGDM is preferred.
• A minimum of 8 years of experience in leading advertising, branding and marketing initiatives

Desirable Skills

• Ability to influence CXO decisions
• Experience in communicating to a geographically diverse set of people
• Strong verbal and written communication skills
• Knowledgeable in marketing and public relations and should be well organized, detail-oriented, creative and innovative, and possess good time management skills
• You should be able to do market research, analyse and present results with clear insights