Zingbus - Growth Lead (3-5 yrs)

About the Company:

- Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers a standardized journey experience for travelers and increased earnings for our supply partners.

- We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards fleet electrification and establishment of charging technology and infrastructure.

- Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Also, closing a large round with one of the largest global, corporate VCs.

https://yourstory.com/2021/03/gurugram-startup-zingbus-takes-tech-route-intercity-bus-travel-smoother/amp

Position: D2C Growth Lead

Location: Gurgaon

Compensation: No bar for the right candidate

Experience: 4+ years with minimum managerial experience of 2 years

Preferred Qualifications: Tier 1 undergrad colleges with experience in a growing D2C startup (IIT, NIT, BITS only )

Overview: As the D2C Growth Lead at Zingbus, you will spearhead initiatives to drive B2C revenue growth by developing strategic campaigns, managing CRM efforts, and executing data-driven marketing strategies. You will work cross- functionally to enhance customer acquisition, retention, and loyalty, optimizing digital marketing and CRM to achieve key growth objectives. This role combines strategic leadership with hands-on execution to scale growth, drive engagement, and improve customer lifetime value.

What you will do:

- Strategic Growth Initiatives:

- Develop and execute growth campaigns aimed at boosting B2C revenue across zingbus.com and the Zingbus app.

- Conceptualize and prioritize customer acquisition and retention-focused product ideas each quarter to enhance user experience and engagement.

- Identify growth opportunities by analyzing market trends, customer insights, and competitive dynamics.

- B2C Product Initiatives:

- Collaborate with the product team to ideate and implement B2C product features that improve customer acquisition and retention.

- Continuously assess customer needs and market feedback to propose product improvements aligned with growth objectives.

- Work closely with cross-functional teams to ensure the successful launch and performance of product initiatives.

- Data-Driven Customer Retention Management:

- Oversee the CRM strategy to enhance lifecycle marketing through personalized, data-backed campaigns.

- Design innovative loyalty programs and initiatives to maximize customer lifetime value (CLV)

- Manage and work closely with the CRM team to leverage customer segmentation and behavioral data to implement retention and reactivation strategies.

- Performance Marketing Oversight:

- Manage and optimize digital marketing efforts (Google Ads, Meta, etc.) to achieve target KPIs like ROI, CAC, and revenue growth.

- Manage and work closely with the performance marketing team to align campaigns with overarching growth objectives.

- Growth Campaigns & Partnerships:

- Drive growth partnerships with external stakeholders to create impactful collaborations that scale user acquisition and retention.

- Launch creative growth campaigns to amplify brand visibility and customer engagement.

- Analytics & Reporting:

- Monitor, evaluate, and report key metrics across growth initiatives to the leadership team.

- Use data insights to refine strategies and identify new growth opportunities.

- Team Leadership & Collaboration:

- Lead the growth marketing team, fostering a culture of innovation, collaboration, and accountability.

- Work cross-functionally with product, design, and operations teams to align marketing efforts with business priorities.

Key Skills Required:

- Proven experience in driving measurable growth in D2C through CRM, product strategies, and digital marketing.

- Proficiency in performance marketing tools (Google Ads, Facebook Ads Manager, etc.) and CRM/marketing automation platforms.

- Strong analytical skills to interpret complex data and make informed decisions.

- Experience in creating and executing growth campaigns and strategic partnerships.

- Ability to manage and lead teams while driving accountability through KPIs.

- Excellent project management skills with the ability to juggle multiple campaigns and priorities.

What we are looking for:

- Prior experience in a consumer Internet startup is a plus

- Undergrad from tier I institutes

- Familiarity with retention-focused product development and lifecycle marketing strategies

What We Offer:

- Opportunity to lead growth initiatives for a rapidly scaling D2C brand in the travel industry.

- Competitive compensation and benefits.

- A dynamic and innovative work environment that values strategic thinkers.