Product Marketing Specialist

Your Task:

• Develop and refine product positioning and messaging that resonate with target customer segments, differentiating the telematics solution from competitors.
• Conduct market research to define the unique value proposition, customer pain points, and emerging industry trends, ensuring product relevance.
• Collaborate with global and regional teams to adapt messaging to local market nuances and customer preferences.
• Lead the creation and execution of go-to-market strategies for new product launches and feature updates, ensuring seamless alignment across marketing, sales, and product teams.
• Define target customer profiles (ICP), industry verticals, and use cases to drive targeted marketing and lead generation efforts.

Your Profile:

• Experience in SaaS B2B product marketing, preferably in telematics, logistics, or related industries.
• Proficiency in crafting compelling value propositions, messaging frameworks, and positioning strategies.
• Strong knowledge of GTM planning and execution, with a track record of successful product launches.
• Ability to align cross-functional teams to ensure cohesive and impactful launches.
• Expertise in conducting market research and competitive analysis to inform strategies and decision-making.

Responsible for developing and executing product marketing strategies that drive demand, adoption, and customer engagement for SaaS-based fleet telematics solutions. This role ensures the products value proposition is clearly communicated, aligns marketing efforts with business goals, and bridges the gap between product management, sales, and the market by delivering impactful messaging, positioning, and go-to-market strategies.