Manager - Digital Marketing (8-12 yrs)

Manager - Digital Marketing

Key Responsibilities:

- Lead the overall calendar of integrated 360-marketing and brand campaigns across channels - digital and social media

- Oversee campaign development across all aspects: creative, media, content, target audience, schedules etc. Campaigns should build brand awareness, retain customers and encourage repeat purchase, generate positive word-of-mouth, generate new leads, promote new launches.

- Work closely with the business heads and other stakeholders / functional heads to align with business goals.

- Monitor and analyse campaign effectiveness across digital (Facebook, Insta; Google) and consistently improve impact and ROI.

- Drive consistent communication through thought narratives that build upon the exclusivity and uniqueness of the brand.

- Lead social media organic strategy including content creation, driving relevant metrics including follower growth among target audiences.

- Identify and build a base of influencers - independent persons who can drive positive brand engagement.

- Engage with collaborators and brands that echo the vision of the company to increase brand impact and build influence.

- Manage Customer Analytics with an aim of leveraging cross-sell, up-sell, and servicing opportunities to existing customers

- Social Media Marketing Activities

- Work with Social Media Agency and internal stakeholders to create and run effective SM campaigns

- Social Media posts - LinkedIn, FB, Insta etc.

- Digital Marketing - E-Mailers, Newsletters, Adverts

- Chatbot communication

- Create campaigns that grab the attention of targeted audience

- Website and social media pages management and timely content update

- Content Management

- Manage online enquiries received

- Formulating and constantly realigning Marketing and Promotion strategy/communication as per Business Objectives

- Creating Marketing Collaterals

Skills and Experience:

- 8-12' experience in digital marketing and digital marketing analytics

- Strong understanding of brand messaging and positioning

- Excellent communication skills (written and verbal)

- Excellent planning, time management and organizational skills with the ability to manage multiple activities simultaneously

- A hands-on, participative, leadership style that encourages creative problem solving