Product Marketing _SAS_Bangalore

Product Marketing ( 5 + years)

Reports To:

The Product Marketing will report to Head of Marketing.

Job Overview:

We are looking for a experienced Product Marketing Manager from the BFSI domain for our QA solutions, Test Automation platform and payments practice. The candidate will work closely with Regional Marketing leads to ensure plans and outcomes are alinged.

The candidate will also play the role of an SME with External stakeholders. The role requires a self motivated individual who will deliver in a start up mode.

Responsibilities and Duties:

• Develop product messaging that differentiates our products and services from others in the market
• Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
• Communicate the value of our products and services to internal( Sales Marketing) and external stakeholders( Trade Industry).
• Speak and present both internally and externally to promote the story of our product
• Create product content such as case studies, videos, website copy and blog posts
• Gain insight into customer use of current products, untapped opportunities and buyer personas
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Work closely with Regional marketing and drive a range of GTM programs including, webinars, trade shows, social media, content marketing etc.

Qualifications:

Relevant Experience of 5 + years in IT/ Software solutions for the BFSI industry is a is a must. Prior marketing experience with B2B SaaS products for the US market is a must. Experience with Quality Assurance/ Test automation platforms will be an added advantage.

About us:

We are a software solutions firm invested in building the next generation of tools and solutions to improve the quality of digital technologies being adopted within the BFSI industry. Founded by seasoned senior Fintech professionals, we bring years of domain expertise and global experiences to play. Our clients currently span across India, South East Asia, Europe, Africa and the Middle-East. Our close partnerships with clients, unique methodology, subject matter expertise, global experience and unique set of tools help us deliver innovative, effective and executable solutions. Our entrepreneurial spirit helps us to continually discover better ways to address our clients needs.

Specialties

Software Product, Testing Automation, Core Banking, Testing, FinTech, BankTech, Quality Assurance, Automation, robotic test automation, banking, bfsi, Software Testing, Temenos, Digital Banking, Finacle, FLEXCUBE, Finastra, and Origination Software