Senior Executive - Marketing

• Responsible for the overall growth of the brand on digital, print and on-ground
• To work with the internal teams to identify opportunities and develop corresponding marketing strategies and annual marketing plans for the brand and its properties.
• Overseeing the brand communications, both internal and external - Branding & designing communication for brand-led campaigns
• Planning and executing multi-faceted ATL, BTL, digital and social media campaigns
• To undertake and/ or oversee research initiatives.
• Having an audience-first approach developing personas and profiling for enhanced
• Build a partnerships and alliances portfolio - Brand Visibility - Circulation Sales - Customer
• Loyalty - External Campaign Amplifiers.
• To understand the business environment, track and monitor the competition on an ongoing
• Being Digitally/ Content driven understanding the new media landscape
• Working closely with cross functional teams like product, business, editorial to ensure key goals
• To manage relationships with suppliers and vendors as per the legal and administrative policies and external agencies Creative, PR, Research, and others
• Ensuring all processes and systems are followed for smooth functioning of regular activities & inter-department interactions including overseeing contracts and billing
• To lead/ support and execute the conceptualization, organization and execution of brand and advertiser-funded programs.
• Develop a 100% sensitivity towards client-based solutions in terms of presales support.
• Extend post-sales support: Vendor management, logistical resp, client
• servicing capabilities, post-evaluation etc
• Interpret briefs shared by the Client/ Sales Team to understand the Brand Positioning, Key Marketing Challenge, Brand/Initiative Objective and resources available (duration of activity, budgets available, other supports available etc)
• Develop and present brand solution proposals and presentations to clients for solutions as part of our IPs and other content launches

SKILLS

• Strong project management and exceptional time management skills
• Excellent communication skills (proficiency in the English language is critical)
• Hustler, entrepreneurial, has a never-say-die attitude
• Strong analytical skills and problem-solving skills
• Understanding of digital media and influencer marketing
• Excellent knowledge of Microsoft office products