We are looking for a Digital Marketing Specialist with 3-4 years of experience to develop and execute digital marketing strategies that enhance brand visibility, drive engagement, and generate high-quality leads. The ideal candidate is well-versed in performance marketing, SEO, content marketing, and account-based marketing (ABM) with a data-driven mindset and a passion for technology-driven marketing.
Key Responsibilities
Develop, implement, and optimize digital marketing campaigns across multiple channels (Google Ads, Facebook Ads, LinkedIn, email marketing, etc.).
Drive SEO strategies, including on-page and off-page optimization, content planning, and technical SEO improvements.
Manage performance marketing campaigns with a focus on customer acquisition and conversion optimization.
Oversee content marketing efforts, including blogs, landing pages, newsletters, and video content.
Develop and execute ABM strategies targeting key business segments and enterprise clients.
Track and analyze campaign performance metrics using Google Analytics, social media insights, and other analytics tools.
Collaborate with the design and content teams to create compelling digital assets for marketing campaigns.
Stay updated on industry trends, emerging technologies, and best practices to refine marketing strategies.
Requirements
3-4 years of experience in digital marketing, preferably in a B2B or e-commerce environment.
Strong expertise in Google Ads, Facebook Ads, LinkedIn Ads, SEO, and performance marketing.
Experience with email marketing tools (Mailchimp, HubSpot, or similar) and CRM platforms.
Proficiency in Google Analytics, Google Search Console, and other marketing analytics tools.
Hands-on experience in content marketing and ABM strategies.
Strong analytical and problem-solving skills with a data-driven approach to decision-making.
Excellent communication and project management skills.
Passion for consumer electronics and tech-driven marketing is a plus.