Wishup - Senior Copywriter (2-10 yrs)

Senior Copy Writer

Wishup - Senior Copy Writer - Marketing

About Wishup :

Started in 2017, Wishup is India's first remote employee platform, with a mission to bridge the gap between remote domain experts and global businesses. The pandemic has brought awareness to remote work like never before, and in the last 18 months our team has managed to

- Grow our revenue 600%

- Expand our team 2.5X

- Closed pre-series A round of funding of $1Mn from Orios Venture Partners

- Grown our client base 3X, the majority being international clients from the US and Canada markets.

Led by a powerful duo of IIM-A and IIT-M graduates, Vivek Gupta and Neelesh Rangwani, who started with a dream to provide in-house upskilling and global opportunities to the Indian market, Wishup has managed to achieve this growth in only 5 years, and it's only upwards from here.

As we grow, we are building a team dedicated to Growth, which until now has been led by Neelesh Rangwani. You would be growing the team focused across the entire stack of growth i.e. SEO, Social Media, Affiliate campaigns, paid ads, etc. The goal would be to identify new platforms to leverage, execute ideas around them, and then establish a replicable path of success in it.

This is an incredible opportunity to be a part of India's biggest remote work platform.

About the role, Keynotes :

- Profile - Senior Copy Writer

- Role - Full-time

- Grade - Senior Associate/Associate

- Location - Remote - Work from home / anywhere

- Work hours - Mon to Fri

What you'll do?

1. Write engaging and compelling content for our product features and solutions to educate the audience with a simple narrative. Your writing should engage our audience, drive action, and contribute to our overall marketing and business goals.

2. Research industry topics and trends, and optimize content for organic search

3. Produce videos, testimonials, case studies, battle cards, competitor landing pages, and other collaterals as needed to explain product features/use cases.

4. Publish announcements, newsletters, etc. to amplify feature releases

5. Ideate and develop info-graphics to make data intuitive to understand for readers

6. Revise and edit pieces, and collaborate with other writers and marketers to ensure brand consistency.

7. Work with clear success metrics for content production and contribute to discussions around content optimization.

What are we looking for?

- You have at least 2-3 years of experience working in B2B SaaS, with specific experience in creating product marketing collaterals in the tech/product domain across the sales funnel.

- You have strong storytelling skills with a focus on crafting compelling, creative copy that reflects an understanding of product features and value propositions.

- You have direct experience in conducting user research (speaking directly with clients to capture their experience to create assets like case studies and video testimonials)

- You don't just create content but are also invested in knowing if it works. You're comfortable with analytics like click-through rates, open rates, and organic reach.

- You have prior experience optimizing content for search engines using keywords, meta tags, and other SEO techniques

- You are a team player and can collaborate with other teams like Design, Marketing, and Sales to align content with the company's brand.

- You can share a portfolio of published articles as part of your application.

What's in it for you?

- A fully remote (work from anywhere) role

- Receive a more-than-competitive salary plus benefits

- Performance-driven and transparent work culture

- Enjoy a culture with opportunities for growth and learning