General Manager - Marketing - Ayurveda Hospital (10-15 yrs)

Title: GM - Marketing

Location: Bangalore

Reporting to: COO

Compensation: Open to discuss

Company Overview:

The brand is a pioneer in precision Ayurveda and integrative medicine, and is celebrating its 20th year of delivering transformative healthcare. The brand blends the timeless wisdom of Ayurveda with evidence-based practices to redefine patient care and wellness.

About the role:

We are looking for a dynamic Head of Marketing to spearhead offline and below-the-line (BTL) marketing efforts. This role focuses on driving awareness through strategic partnerships, impactful campaigns, and compelling content, while ensuring the brand continues to be synonymous with trust and innovation in Ayurveda and integrative medicine.

Responsibilities:

Strategic Planning & Campaign Management:

- Develop and execute a robust offline marketing strategy aligned with the organization's growth goals and anniversary milestone.

- Plan and manage awareness campaigns, health camps, and community outreach programs to engage target audiences effectively.

- Collaborate with welfare associations, corporates, and other organizations to establish impactful partnerships and alliances.

Promotion & Branding:

- Enhance the brand by creating and implementing best-in-class marketing

content.

- Manage promotional activities across clinics and centers to ensure consistent messaging and brand alignment.

- Lead efforts in creative agency coordination for branding materials and campaigns.

Content Development & Management:

- Oversee the creation of high-quality marketing collateral, including brochures, flyers, banners, and presentations.

- Ensure content reflects the brand's values and celebrates its 20-year legacy. Make sure this resonates with patients and partners.

- Manage and maintain a comprehensive library of content to support ongoing campaigns and initiatives.

Stakeholder Engagement:

- Build and nurture relationships with key stakeholders, including welfare associations, corporates, and community leaders.

- Develop corporate wellness programs in collaboration with HR leaders of partner organizations.

Team Leadership:

- Lead a multidisciplinary marketing team, fostering innovation and excellence.

- Provide mentorship and training to ensure the team delivers on strategic objectives.

Budget Oversight:

- Manage the marketing budget effectively to deliver high-impact results.

- Track expenditures and measure the ROI of marketing initiatives.

Key Qualifications:

- Bachelor's degree in Marketing, Business Administration, or related field.

- A Master's degree or specialization in marketing/branding from TIER 1/11 colleges preferred.

Must haves:

- 10+ years of experience in marketing, with a strong focus on offline and BTL strategies.

- Proven track record in managing campaigns, community engagement, and partnership-driven initiatives, preferably in healthcare or wellness sectors.

- Expertise in content development and agency collaboration.

- Strategic and creative thinker with the ability to execute effectively.

- Exceptional communication, storytelling, and stakeholder management skills.

- Proficiency in managing content creation and branding efforts.

- Strong leadership and project management capabilities.

Why this role?

- Be part of a scaling organization at the forefront of Ayurveda and integrative healthcare.

- Opportunity to shape marketing strategies during a pivotal milestone-the 20th anniversary celebration.

- Collaborate in a dynamic, patient-centric environment that values innovation and excellence.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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